News for Authors

How to Prepare for Speaking Events

by Phil Stamper-Halpin|February, 2022

As we ease into a “new normal” of virtual, in-person, and hybrid book events, these tips will prepare you to get your book’s message across in any format. Read more

What Factors Influence an Impulse Buy? (Infographic)

by Zemen Kidane|June, 2017

Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more