by Jacky Bethea and Andrew Taets|January, 2024
In light of ongoing controversy and rapid changes at X (formerly Twitter), there has been a race in the social media market for the next big text-based platform. Threads appears to be Meta’s answer to the call. Launched in July of last year, the app has accumulated more than 100 million users. Since it is so new, there are a lot of questions around the app, how to use it, and what kind of content can be found there. Our friends at Meta have offered some of the first available pointers on how an author can optimize their experience on the app. Read on to learn more!