The cover reveal is a favorite piece of the marketing campaign for many authors, but there are many moving parts involved to make it a success. You’ll work closely with your marketing team on the reveal, so be sure to maintain regular communication with them to figure out what’s possible. Every author’s social media following is different, and your team will be a great resource in determining what assets and avenues make the most sense for your reveal.
The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.
For more than seventy years, Penguin Classics has been a revered publisher of classic literature in the English-speaking world. With more than 1,800 titles, Penguin Classics celebrates the universality of storytelling from our past to connect generations of readers inclusively across time. Read more