News for Authors

How Authors Can Reach New Readers with Pinterest

by Phil Stamper-Halpin|March, 2023

Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.

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Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

Using Pinterest to Visualize Your Author Brand

by Neda Dallal|October, 2018

Among the various forms of social media, Pinterest has unique ways to help readers discover your books. Whether you’re new to the platform or a longtime user, read on for tips on how to boost your Pinterest profile and use it as a promotional tool. Read more

Reaching Readers Through Social at Penguin Random House

by Emily Hughes|April, 2016

The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more

What’s New At Pinterest for Authors

by Milena Schmidt|December, 2013

If you’re not already on Pinterest, it’s time to consider sharing your voice and increasing your reach through this fast-growing community. Since we last explored Pinterest, they have gained over 53.3 million users (source: Comscore) and have added exciting new features such as article pins, which allow users to discover and collect articles from around the web. Pinterest also released their first set of APIs (application programming interfaces) to Random House and other select partners, allowing us to create new ways for readers to discover your books online.

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Celebrate Reading during Banned Books Week

by Katherine Fleming|October, 2012

Each fall, libraries and bookstores nationwide participate in Banned Books Week, raising awareness of literary censorship with displays of “challenged” books and hosting events celebrating the freedom to read. This year, Banned Books Week is from September 30 through October 6. Keep reading to find out how you can get involved!

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How To Make Simple Infographics

by Sophie McNeill|September, 2012

Infographics take information or data and present it in a visually pleasing way. Read more

Monthly Marketing Tip: Being Pinteresting…

by Sophie McNeill|June, 2012

Pinterest’s meteoric rise has made it the number three social network, behind Facebook and Twitter. As Pinterest develops, people are using it to go beyond recipes and home décor. Here, we suggest ways authors can use Pinterest to build their brands and generate useful traffic. Read more