News for Authors

This Pride Month, Penguin Random House Celebrates the Stories that Move Us Forward

by Penguin Random House U. S.|June, 2022

The Consumer Marketing Team, in partnership with the Penguin Random House LGBTQ+ Network and our esteemed authors, has officially dropped Pride in Your Words, our first-ever zine, a cornerstone of this year’s Pride campaign.

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How to Make and Maintain Connections through LinkedIn

by Jacky Bethea|June, 2022

LinkedIn is an underrated method of meeting other authors. It’s a great space for keeping up with author events and upcoming book releases. It comes highly recommended by business authors. Not to mention, LinkedIn makes adding someone to your network as simple as the click of a button. But truly making and maintaining a connection can be a bit trickier. Here are some tips to help you make LinkedIn connections that last.  Read more

PRH Consumer Marketing Launches Read Receipts, a Tool to Help People Read More

by Kelsey Manning |June, 2022

This year and in 2021, “Read more” ranked as the #3 New Year’s resolution cited on social, rocketing up the list after not even ranking in the top ten for 2019 and 2020. We already know that 2021 was a record year for reading and book sales, and more people than ever are looking to either build a reading habit or find a way to sustain a habit they began during the pandemic. And last year, when we posted a graphic of a phone with texts from “my books” saying “psst . . . put your phone down!,” we were flooded with messages asking if these were real texts that people could sign up for.

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Celebrating Ten Years of the Author Newsletter: A Letter from PRH U.S. CEO Madeline McIntosh

by Madeline McIntosh|May, 2022

Dear PRH authors and illustrators,

This month marks the tenth anniversary of this newsletter and of our Author Portal. While one decade is just a blink in the history of books, so much has happened in our community in the past ten years that we don’t want to miss the chance for a little commemoration. Read more

A Decade of Author News: The Most Popular Articles & Tips of the Past Ten Years

by Phil Stamper-Halpin|May, 2022

Ten years ago this month, Random House launched the Author Newsletter, a monthly mailing to our authors to better prepare them for the wild world of publishing. Here are some of the most popular articles over the years.

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How to Take Your Own Book Photos at Home

by Jacky Bethea|May, 2022

Photos and visual media can be great ways to promote your book and increase your audience engagement on social media. But displaying your work for a viewer’s eye can be challenging, especially without a professional studio on hand. We sat down with Richard Wylde and Chelsea Fone of PRH’s Consumer Marketing Creative Media team and learned that there are plenty of ways to achieve professional-looking photos of your book with tools that you can find from the comfort of home. Read on for four tips to help you fine-tune your own flat-lay photo taking skills.

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Bookish Apparel Brand Out of Print Extends 30 Percent Discount for PRH Authors

by Out Of Print|May, 2022

Bookish apparel brand Out of Print is celebrating the tenth anniversary of the PRH Author Newsletter by extending a 30 percent discount on all merchandise, exclusively for PRH authors. To receive this discount, use code AUTHOR30 at checkout or click this link (expires June 1).

Read on to find out more about Out of Print’s latest collections:

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Author Portal Homepage Redesign & Author University Videos on Demand

by Phil Stamper-Halpin|April, 2022

It’s been a busy month for the Author Development team! We’re excited to share two of our latest projects: Author University 2022 and key updates to the Author Portal homepage. Read on to learn more! Read more

Coming Together to Fight Against Book Bans

by Penguin Random House U. S.|April, 2022

As publishers, we are grounded by our beliefs in the inherent value of the open exchange of ideas, and in the power of narratives to broaden perspectives and strengthen human empathy. But these beliefs—and equitable access to books—are under serious threat. Book bans are not new, but the dramatic increase in bans and challenges, along with the change in tactics, is unprecedented.

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5 Things You Can Do to Prepare for Your Marketing & Publicity Introduction

by Neda Dallal|April, 2022

Six to nine months before publication, you’ll meet your marketing and publicity team to start strategizing your book’s promotion. Here are five things you can do in advance to help your team optimize your campaigns.

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