by Penguin Random House U. S.|June, 2023
The Consumer Marketing team, in partnership with the Penguin Random House LGBTQ+ Network, is excited to announce the launch of Pride in Your Words 2023!
Your Book Can Shine on TikTok. I’ll Teach You How.
by Jeffrey Marsh|June, 2023
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.
Stay Connected with the Authors and Stories that Inspire You!
by Penguin Random House U. S.|June, 2023
On this season of the Books Connect Us podcast, join your new hosts Alyssa Adler and Carolina Meurkens in conversation with authors—including Joanne Lee Molinaro, Chrissy King, Haley Jakobson, and Emily Henry—speaking about their diverse lived experiences and how they translate them onto the page. Books Connect Us brings you the inside scoop on “the story behind the story,” and discusses how identity impacts writing, the inspiration behind books, and how storytelling can change the world.
New Author Portal Feature: Get Your Personalized Author Playbook Today!
by The Author Development Team|May, 2023
Are you looking to expand your online presence, but don’t know where to start? The Author Development team is pleased to announce a new resource on the Author Portal, the Author Playbook. This short interactive experience features a six-question quiz designed to assess your goals for and comfort level with community-building online. It then recommends three platforms to consider leaning into and offers a playbook with best practices for each.
Moments: Publishing Trends and Key Occasions for Summer 2023
by Grant Griglak |May, 2023
Re-creating childhood memories… A new era for masculinity… Exploring AI’s potential… Understanding the neurodivergent experience… What’s on consumers’ minds for Summer 2023? Read on to learn more.
The Represent Asian Stories Campaign Returns This May
by Penguin Random House U.S.|May, 2023
This May, the Creative Strategy team at PRH is thrilled to continue its Represent Asian Stories campaign. We’ll kick things off in Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and continue our efforts through June.
Your Invitation to the PRH Author University Bonus Session “The Writing Life” on May 3
by The Author Newsletter Team |April, 2023
Penguin Random House is thrilled to invite you to the Author University 2023 Bonus Session, “The Writing Life.” This virtual learning event features three talented PRH authors discussing the ins and outs of the writing life and how to build community, find balance, and stay inspired.
Banned Books: One Author’s Story
by Penguin Random House U. S.|April, 2023
In early March, Laurie Halse Anderson, acclaimed Penguin Random House author of Shout, Chains, and Speak, attended a school board meeting in Pennsylvania’s Central Bucks School District to challenge the district’s ban on “sexualized content” in school libraries. Her own books have long been a target of numerous book-banning efforts across the country, including close to her own Pennsylvania home.
Six Tips for a Social Media Cover Reveal
by Neda Dallal|April, 2023
The cover reveal is a favorite piece of the marketing campaign for many authors, but there are many moving parts involved to make it a success. You’ll work closely with your marketing team on the reveal, so be sure to maintain regular communication with them to figure out what’s possible. Every author’s social media following is different, and your team will be a great resource in determining what assets and avenues make the most sense for your reveal.
Welcome to Arab Stories Relaunches This April
by Penguin Random House U. S.|April, 2023
This April, the Creative Strategy team is thrilled to continue our #WelcometoArabStories initiative for Arab American Heritage Month. The campaign kicked off on April 1, highlighting the theme Home Is Where the Heart Is. We continue to celebrate the history and accomplishments of the Arab American community by highlighting works by Arab and Arab American writers and inviting readers to immerse themselves in these rich stories.