News for Authors

Your Invitation to the PRH Author University Bonus Session

by The Author Development Team |October, 2022

Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.

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Designing a Book Cover with Grace Han

by Jacky Bethea|October, 2022

The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.

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How to Develop Multicultural Audiences

by Carolina Meurkins|October, 2022

There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.

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PRH Consumer Marketing Launches Slow Down, Read a Book

by Penguin Random House U. S.|October, 2022

Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.

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How DEI Can Help Authors: A Q&A with the PRH Manager of Diversity Recruitment and VP of Growth Marketing

by Eboni Rafus-Brenning|September, 2022

According to Eboni Rafus-Brenning, Manager for Diversity Recruitment at PRH, a diverse, equitable and inclusive publishing company is a major keystone for creating a receptive and productive environment for authors and their readers alike. New hires recruited from outside of publishing, like VP of Growth Marketing Anne Bono, can offer insights from other industries to help propel authors forward. Read on to learn more about why diversity matters at your publishing house—Eboni will take it from here!

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Here’s What’s New with Comics from the PRH Comics Team

by Steph Hocutt|September, 2022

It’s no secret that manga and graphic novels have been growing in popularity year over year, and that growth doesn’t show any signs of stopping. Every week, fans visit their local comic shop to pick up the latest comics, learn the latest news, and engage with passionate retailers and fellow fans alike. In March 2021, Penguin Random House launched a dedicated sales team to service this dynamic market and work with these incredible retailers.

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Accommodating Visual Impairment on Your Social Channels

by Jacky Bethea|September, 2022

During the 2020 lockdown, many social media and website developers realized that their platforms did not accommodate visually impaired users very well, which led to a surplus of new accessibility features being added to these sites. If you would like to know more about how to accommodate blind and low vision readers, here are a few steps that you can implement on your various social platforms.

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Media & Reading Trends Among Middle-Graders & Teens

by Alison Wallach|August, 2022

Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.

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Our 2021–2022 Social Impact Report

by Penguin Random House U. S.|August, 2022

At Penguin Random House, our mission—to ignite a universal passion for reading by creating books for everyone—guides us daily. It fuels our desire to not only publish with excellence, but help narrow the gap between the world today and the world we aspire to, one that is more just, healthy, and equitable.

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How to Keep Momentum Up in the Months (and Years!) After Your Launch

by Neda Dallal and Phil Stamper-Halpin|August, 2022

After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.

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