News for Authors

Honing Your Craft and Finding Inspiration, with Romance Author Denise Williams

by Susette Brooks|February, 2022

Denise Williams is a rising star in the literary community. Her relatable, contemporary romance novels, which feature characters of color navigating challenging social issues, are helping to fill wide gaps in the marketplace. Read more

Meet the PRH Author Development Team

by Penguin Random House U. S.|February, 2022

The Author Development team, working in close coordination with the publishing groups, helps authors expand their presence in adjacent content and format channels. They are the minds behind speaking, podcasting, online learning, licensing, merchandising, and brand strategy. The team also manages the Author Portal, which provides authors with access to real-time sales data and royalty information as well as marketing resources and tips to help broaden their audience. Read on to learn more about the team!

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How to Prepare for Speaking Events

by Phil Stamper-Halpin|February, 2022

As we ease into a “new normal” of virtual, in-person, and hybrid book events, these tips will prepare you to get your book’s message across in any format. Read more

Penguin Random House Publishing Highlights: 2021

by Penguin Random House U. S.|January, 2022

As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2021. We are excited to work closely with many of you in 2022, and to celebrate more coming accomplishments!

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Now Available: Author University Bonus Session Videos On Demand

by The Author Newsletter Team |January, 2022

After our Inaugural Author University event in May, we heard your requests for more social media tips and more content for writers of YA and adult fiction. In November, the Author Portal team brought you Author University: The Bonus Sessions, a set of three live virtual masterclasses for authors by authors. We’re thrilled to announce that recordings of all the Bonus Sessions are now available on demand for your viewing pleasure.

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5 Social Media Tips for Authors in 2022

by Alyssa Castaneda|January, 2022

Happy New Year! I’m Alyssa Castaneda, Associate Director of Social Media for Penguin Random House. I joined PRH in April 2021 after five years at adidas, where I helped lead their global social media strategy as well as manage @adidas and @adidasWomen across all platforms. At adidas, I learned to love culture, the people and stories that shape culture, and social media’s role within all of it. I’m so excited to bring my skills and knowledge to Penguin Random House, where we get to work on incredible books and with authors like you.

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Penguin Random House U.S. Publishing Programs Audit Findings

by Penguin Random House U. S.|December, 2021

It is an honor to bring stories and ideas into the world. Penguin Random House is committed to serving our Contributors (i.e., authors, illustrators, and other creators) and to bringing their culture-shaping perspectives and stories to readers. We have a responsibility to achieve greater inclusion not only within our workforce population but also throughout the community of creative and original voices we publish. And we know that our mission to publish books for everyone can be accomplished only if our Contributors’ demographics better represent the society we live in.

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Moments: Publishing Trends and Key Occasions for Spring 2022

by Grant Griglak |December, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.

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In Conversation with the Experts: The Future of Multicultural Marketing

by Susette Brooks|December, 2021

My colleagues and I have been anxiously awaiting the holiday season, since it’s the perfect time to slow down and reflect on the year past. Now that the holidays are upon us, I contacted multicultural marketing experts Anthony Key, director of multicultural marketing for Penguin Random House, and Christine Hung, executive director of audience development for Knopf Doubleday, to chat about the future of multicultural marketing. Here are some insights from our conversation.

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LAST CHANCE: The Penguin Hotline is Live

by The Author Newsletter Team |December, 2021

The Penguin Hotline, Penguin Random House’s holiday gift-giving book recommendation service, is back for its eighth season, going live on Wednesday, December 1st, 2021. This year’s theme is “Better with Books,” promoting the idea that the gift of a book makes every moment better.

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