News for Authors

Uncovering the Myths and Truths of the Marketplace: A Video Presentation

by Penguin Random House U. S.|February, 2024

In this newsletter, we are pleased to share an in-depth marketplace analysis to help create a collective understanding around key 2023 marketplace developments and provide actionable analysis on what we can all do in the year ahead. Following an introduction from Nihar Malaviya, CEO of Penguin Random House, a member of our Sales team, Reid Welsh, Senior Director, Sales Analysis, shares trends and developments about our ever-evolving book marketplace. From the impact of publishing during elections to category growth drivers, this presentation explores the opportunities, realities, and myths of the current marketplace.

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Penguin Random House Ships 1 Million+ Books A Day

by Penguin Random House U. S.|February, 2024

The nerve center and heart of Penguin Random House’s gold-standard supply chain, its Operations Centers, had an exciting and enormously productive and collaborative 2023. We collectively shipped more than 430 million books, receiving and shipping more than 11,000 truckloads across thousands of unique ISBNs. Getting books onto the shelves of bookstores around the world and into the hands of readers is what we do best—and we could not have done it without the help and skill sets of our more than 2,600 in-house associates.

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Newsletters 101: How to Start Your Own Newsletter

by Stephanie Bowen|February, 2024

Thinking about starting a newsletter? As an author, you may have a lot to say beyond the content of your book, and an email newsletter can be a great medium for this. In this article, we cover the basics of creating and launching your own newsletter.

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Growing Inclusive Audiences with The Reader Lounge, a PRH Research Community

by Penguin Random House U. S.|February, 2024

The Reader Lounge, a PRH Research Community, is a rebrand of Penguin Random House’s proprietary in-house research panel, where avid readers share their unique perspectives on their preferences, reading behaviors, trends, and other topics relevant to book publishing. It is used in a variety of ways, from testing concepts to genre studies to learning more about consumer needs.

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Penguin Random House Publishing Highlights: 2023

January, 2024

As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!

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How Authors Can Prevent Phishing Attacks

by Phil Stamper-Halpin|January, 2024

Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.

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An Introduction to Threads

by Jacky Bethea and Andrew Taets|January, 2024

In light of ongoing controversy and rapid changes at X (formerly Twitter), there has been a race in the social media market for the next big text-based platform. Threads appears to be Meta’s answer to the call. Launched in July of last year, the app has accumulated more than 100 million users. Since it is so new, there are a lot of questions around the app, how to use it, and what kind of content can be found there. Our friends at Meta have offered some of the first available pointers on how an author can optimize their experience on the app. Read on to learn more!

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The Year in Books 2023: The Stories We Share

by The Author Newsletter Team |December, 2023

To showcase some of the biggest and buzziest books of 2023, Penguin Random House is thrilled to announce the continuation of our year-end campaign tradition, The Year in Books 2023: The Stories We Share, live now!

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The Penguin Hotline Celebrates a Decade of Recommending Books

by Andrew Taets|December, 2023

The Penguin Hotline, a beloved holiday gift-giving book recommendation service, finished its tenth season on December 8, 2023. This year’s theme was “Cheers to ten years”— because for a decade now, Penguin Random House employees have had the pleasure of writing personalized book recommendations for readers (and non-readers) across the world.

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Am I Shadowbanned? A Guide to Post Ranking on Instagram

by Jacky Bethea|December, 2023

Creating content for Instagram can be time-consuming, so you’ll want to make sure your content gets in front of as many viewers as possible. Instagram’s algorithms can seem a bit unpredictable, but there are ways to improve your experience.  Read on to learn more about Instagram’s post ranking system.

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