News for Authors

Trends in Book Discovery [Infographic]

by Jill Greto|April, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more

Reaching Readers Through Social at Penguin Random House

by Emily Hughes|April, 2016

The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more

5 Steps to Creating Great Digital-Video Metadata

by John Clinton|April, 2016

As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more

How to Celebrate National Readathon Day on May 21, 2016

by Emily Condlin|April, 2016

This spring, join Penguin Random House, the American Library Association, authors, and readers across the country in celebrating National Readathon Day on Saturday, May 21. Watch how other Penguin Random House authors are lending their support to the cause and keep reading to learn how you can join in.

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