News for Authors

Social Listening: 3 Case Studies

by April Flores with Andrea Bachofen|May, 2016

Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.

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Trends in Podcasting, and What Podcasts Should Be on Your Radar?

by Phil Stamper-Halpin|May, 2016

Podcasting, in its early forms, dates back to the early to mid-2000s. Dubbed an experiment by The Guardian in 2004, this twist on radio broadcasting blossomed into an entirely new kind of medium. But by the end of the decade, interest declined as streaming services, from Spotify to Netflix, took the main stage. Read more

6 Tips for Writing an Engaging Author Blog Post

by Milena Schmidt|May, 2016

Engaging blog posts are a great way to connect with fans and give readers another reason to visit your site. Whether you’ve been thinking about starting an author blog or already have one, we’ve gathered tips to help create engaging posts that will inspire readers to revisit your site and share your content.   Read more