News for Authors

Retail and Book-Buying Insights from the 2016 Holiday Season

by Andrea Bachofen|February, 2017

The end of 2016 provided valuable insights into trends we saw throughout the year, and a glimpse at what we might expect this year. Read on to learn about what happened across retail channels and in the book industry specifically, and what’s in store for 2017. Read more

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more