News for Authors

How to Create Your Own Podcast

by Neda Dallal|November, 2019

Ever thought about starting a podcast? As an author, you may find that you have a lot to say beyond the content of your book, and a podcast can be a great medium for this. This article details the basics of making your own podcast, from soup to nuts. Read more

How to Win at Twitter

by Benjamin Dreyer|October, 2019

Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more

Frequently Asked Questions: How Do I Promote My Posts on Social Media?

by Phil Stamper-Halpin|October, 2019

As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more

Maximizing Your Author Presence on LinkedIn

by Neda Dallal|September, 2019

LinkedIn is a hugely helpful networking tool, but it might be difficult to figure out how to make this platform work for you as an author. Read on to learn how to maximize your profile and presence on LinkedIn so you can network with the best of them. Read more

What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

Identifying Forms of Harassment on Social Media

by Phil Stamper-Halpin|July, 2019

As we mentioned in a previous article, on your social media accounts, you get to determine the line between general negative comments and hate speech, threats of violence, or obscene language. But as online discourse gets louder and messier, it becomes harder to draw that line. In this article, we define common types of online harassment and explain how to report and deal with each. Read more

Frequently Asked Question: Should I Start My Own Author Newsletter?

by Phil Stamper-Halpin|June, 2019

As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more

How to Take a Great Book Photo for Social Media

by Neda Dallal|May, 2019

Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more

Updates on IGTV: Tips and Learnings for Authors

by Richard Wylde|April, 2019

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more