News for Authors

Marketing Your Book: What You Need to Prepare for Your Book Launch

by Phil Stamper-Halpin|November, 2018

As you approach your book’s launch date, whether you’re a debut author or a seasoned veteran, you’ll face the challenge of finding or creating the materials to market your book, especially those fit for online spaces. In this post, we list some things you’ll need to prepare for your launch. Read more

Using Pinterest to Visualize Your Author Brand

by Neda Dallal|October, 2018

Among the various forms of social media, Pinterest has unique ways to help readers discover your books. Whether you’re new to the platform or a longtime user, read on for tips on how to boost your Pinterest profile and use it as a promotional tool. Read more

Ask Me Anything: How Authors Can Interact with Readers on a Variety of Platforms

by Phil Stamper-Halpin|September, 2018

Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more

Making Videos Social with IGTV

by Neda Dallal|August, 2018

Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.

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Anchor: Extend Your Author Brand with a User-Friendly Podcasting Platform

by Phil Stamper-Halpin|May, 2018

A podcast can be a great way to extend your author brand, but it requires a sizeable time and financial investment, and the process can be challenging. Enter Anchor, a new app that offers a user-friendly way to record and share your own podcasts. Read more

Snapchat 101

by Milena Schmidt |October, 2016

It’s time we looked at Snapchat, one of the fastest-growing and most-buzzed-about social platforms, with more than 200 million active users. Snapchat is known for its high concentration of millennial users, which makes it a great tool for connecting with the thirty-four-and-younger set.  However, recent reports show that older users are quickly taking to the app as well.  Read more

5 Steps to Making a Great Smartphone Video

by John Clinton|September, 2016

Making videos using a smartphone is a relatively simple and economical way to create valuable content. In fact, depending on the goal of the video, smartphone videos can often be more appropriate than slick professional videos. Smartphone videos can feel more personal and authentic, as you are talking directly to your readers. While viewers are generally forgiving when it comes to quality expectations, there are several things you can do to ensure yours hits a comfortable quality threshold. Read more

Litsy: A New Social Network for Book Lovers

by Milena Schmidt|August, 2016

Litsy is a new social network that is generating buzz among readers. The platform is best described as a cross between Instagram, Twitter, and Goodreads, because of its highly visual, short-form, and book-centric nature. Litsy made its debut this spring as an iOS app. (Android and Web versions are currently in development.) Continue reading for an overview of Litsy, and learn how to effectively use it to connect with readers. Read more

Connecting with Readers on Facebook Live

by Milena Schmidt|July, 2016

Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more

Tips on How to Create Your Online Community

by Emily Condlin|June, 2016

How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more