News for Authors

Trends in Book Discovery [Infographic]

by Jill Greto|April, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices.


Edited by Phil Stamper-Halpin
Design by Dan Vecchitto


Jill Greto is a part of the consumer insights team for Penguin Random House.