News for Authors

A Year in Review: Top Book Trends of 2019

by Neda Dallal|December, 2019

As the end of 2019 approaches, we take a look back at major trends that resonated with readers this year. Keep reading to learn about some of the biggest PRH sales trends of 2019. Read more

Penguin Random House Added 300,000 to the One Million Books Donated to First Book in Obama Family Name

by The Author Newsletter Team|December, 2019

On Giving Tuesday, Penguin Random House joined with Former President Barack Obama and First Lady Michelle Obama to announce that the company will donate an additional 300,000 children’s books to First Book, building upon its previously announced donation of one million of its children’s books to First Book in the Obama family’s name. Read more

Author Portal & Newsletter Survey 2019

by The Author Newsletter Team|November, 2019

Calling all authors! We would love you to complete our quick survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal. Read more

Q&A with Consumer Marketing: Finding Ways to Welcome Consumers to the Habit of Reading

by The Author Newsletter Team|November, 2019

At Penguin Random House, our marketing teams play a major role in getting the word out about your books. We spoke with Sanyu Dillon, executive vice president and director of marketing strategy and consumer engagement, about the evolution of her team and of consumer marketing as a whole. Read more

The Special Markets Landscape: Embracing Experiential Retail and Beyond

by Jennifer Lipman|October, 2019

The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re undoubtedly familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams Sonoma, TJ Maxx, and more. Read more

Madeline’s Picks: Part 2

by The Author Newsletter Team|September, 2019

As we enjoy the remaining days of summer, here are some reading picks our U.S. CEO recently offered that transcend the seasons.  Read more

Penguin Random House and Kellogg’s Feeding Reading Partnership to Bring Books to Kids and Families Nationwide

by The Author Newsletter Team|August, 2019

On Wednesday, July 24, Penguin Random House and Kellogg’s launched the 2019 Feeding Reading program. With Penguin Random House characters, corporate branding, and book covers to be featured on over 80,000,000 Kellogg’s breakfast and snack packages, this is by far the largest direct-to-consumer program Penguin Random House has ever executed.
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Summer Reads: Top Five Sales Trends of the Season

by Phil Stamper-Halpin|July, 2019

While beachgoers and staycationers alike get ready for warmer weather, one item ties us all together: a good book. As we reach the second half of the year, we take a look at the genres and books that are trending this season. Read more

Boosting Book Sales with PRH’s New Reader Rewards Program

by Neda Dallal|June, 2019

PRH recently launched its new Reader Rewards Program, a loyalty program designed to connect directly with readers and celebrate the joy of reading.  Read on to learn more about this program and see how you can benefit from it—as both an author and a reader! Read more

Introducing: Madeline’s Picks!

by The Author Newsletter Team|June, 2019

When you’re the CEO of the biggest book publisher in the country, you’ve got a pretty long books-to-read list! Our undaunted leader/reader, Madeline McIntosh, gives us a peek at some of her favorite recently published books—novels, business titles, memoirs, and everything in between. Find something fresh to enjoy, recommended by someone who seriously, seriously reads books. Read more