News for Authors

Why and How Authors Should Survey Readers

by Phil Stamper-Halpin with Alex Alman|April, 2017

With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more

Author Newsletter & Portal Survey

by The Author Newsletter Team|March, 2017

Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings and webinars to the variety of resources on the Penguin Random House Author Portal. Read more

Trends in Consumer Book Buying [Infographic]

by By Milena Schmidt and Mina Park|June, 2013

How do people learn about new books?  What types of books are they buying? What formats are they selecting?  Consumer insights play an important role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. During a recent industry event at Random House, Carl Kulo of Bowker Market Research shared highlights from their 2013 U.S. Book Consumer Demographics & Buying Behaviors Annual Review.

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