News for Authors

Navigating the Podcast World

by Phillip Stamper-Halpin with Zemen Kidane|October, 2017

As we’ve covered in previous posts, the podcasting trend has skyrocketed in recent years. But who are podcast listeners, how many of them are avid readers, and how can authors reach this key market? In this article, we compare readers and listeners to find some common ground. Read more

How Penguin Random House Gets Your Books into Libraries

by Jen Childs|August, 2017

Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. Read more

Cracking the Asian Markets: Sales and Promotional Opportunities for Children’s Books

by Christine Swedowsky|May, 2017

The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more

April is for Lovers… Book Lovers: How You Can Get Involved

by Emily Condlin|April, 2017

April is quickly becoming the month to celebrate books and reading, with campaigns here in the United States—including Poetry Month and #ProjectReadathon—and abroad—including UNESCO’s World Book and Copyright Day and Spain’s St. Jordi Day. Keep reading to learn more about how Penguin Random House is helping to drive the global conversation about books and reading this April, and how you can get involved and give back. Read more

Two Ways We’re Connecting Readers with Books this Holiday Season

by The Author Newsletter Team|December, 2016

Holiday gifts come in all shapes and sizes (we prefer the book-shaped kind), and there’s more than one way to give. Holiday giving is not only about giving gifts, but also about giving back. Read more

The State of the Book Club

by Casey Blue James|November, 2016

Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more