News for Authors

International Marketing and Publicity: Promoting Your Books Worldwide

by Christine Swedowsky|February, 2017

With more than seven hundred million English speakers living outside of North America, marketing our books globally is more important than ever. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

All About Media Speaking Engagements

by Phil Stamper-Halpin with Craig Burke|January, 2017

In December, we hosted a webinar on media speaking engagements with Craig Burke, Director and VP of Publicity for Berkley. He answered frequently asked questions about preparing for media speaking engagements of all kinds. Read more

Educator Events: Connecting Authors with Educators

by Michael Gentile|November, 2016

From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. Read more

Frequently Asked Questions About Amazon Author Pages

by Penguin Random House Amazon Sales Team|November, 2016

In summer 2016, the Penguin Random House Amazon sales team met with the head of the Author Central team to discuss frequently asked questions about author photos, new titles, and reader notifications. Here are those questions and answers: Read more

Introducing the Penguin Random House Author Alerts Program

by Cassie Spencer|November, 2016

At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! Read more

The Evolution of Copy in Marketing Your Book

by Phil Stamper-Halpin|June, 2016

Behind the scenes, your Penguin Random House teams are hard at work crafting copy that will draw readers in with a few sentences while still getting across your book’s essence. From web copy to flap copy, this relatively veiled field of publishing has evolved for all genres over the last decade. Read more

Tips on How to Create Your Online Community

by Emily Condlin|June, 2016

How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more

How to Master Your Next Speaking Engagement

by Andrea Bachofen and Milena Schmidt|March, 2016

There’s nothing more rewarding than connecting with fans at readings and speaking engagements. But this can also be nerve-racking, because not everyone is a natural public speaker. Whether you’re planning on speaking at a smaller event such as a book club or at a large conference, experts from the Penguin Random House Speakers Bureau and publicity teams share tips to help you own the room and make a lasting impression.

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Everything You Need to Know about Organizing a Blog Tour

by The Author Newsletter Team|February, 2016

Blog tours can be a great way to drum up early excitement about your book’s release. But what are the benefits of a blog tour, and how can you start your own? Our publicists are here to answer frequently asked questions about blog tours.

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