News for Authors

Q&A with New CEO of Penguin Random House U.S.

by The Author Newsletter Team|May, 2018

Our newly announced CEO of Penguin Random House U.S., Madeline McIntosh, comes from a book-loving background. She has worked at PRH for more than twenty years in a variety of capacities, from editorial to digital and from sales to audio, from serving as chief operating officer to, most recently, overseeing the Penguin Publishing Group. Read more

Five Trends in Search Engine Optimization (SEO) for Authors

by Phil Stamper-Halpin|May, 2018

We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more