News for Authors

Back To School for Children’s Authors

by Katherine Fleming|August, 2012

Back-to-school season is the perfect time to set up visits to schools or libraries in your community.  Teachers and librarians can be powerful ambassadors for authors and illustrators.

Read more

Fans Meet Authors at Comic-Con

August, 2012

Comic-Con International, the 130,000-strong annual pop culture and entertainment convention, provides many opportunities for Random House to promote books and authors to an audience of passionate fans and cultural influencers.

Picture 1 of 12

At Comic-Con there is, of course, a decided bent toward superheroes, sci-fi, and fantasy. (Photo by Denis Poroy/Invision/AP.)

Made to Measure: Web Analytics

by Sophie McNeill|August, 2012

Last month, we looked at how to track your social media effectiveness. This month, we show you how to make the most of Google Analytics and other free tools to help you understand your fans and build your author presence online. Read more