News for Authors

Facebook Pivots to Video, Introduces Watch

by Milena Schmidt|October, 2017

Penguin Random House is among a select group of partners, including A&E, BuzzFeed, and others, who are creating video for the newly launched Facebook Watch. Read on to learn more about this initiative and how we’re using it to connect readers with books and authors.   Read more

All About Pre-Orders

by Phil Stamper-Halpin with Julie Cepler|September, 2017

From Apple launch events to Netflix viral campaigns, creating early buzz for a new product in any industry is key to its initial success. Read on to learn more about how marketing/media campaigns in support of pre-orders can help capture that early buzz in the book world. Read more

First-Year Experience: How Penguin Random House Reaches College Readers

by Sara Clemens & Alan Walker|September, 2017

First-Year Experience (FYE) is a program run by colleges and universities to help students transition from high school to college. To foster student participation in co-curricular events, hundreds of schools across the country include a Common (or Campus) Read as part of their FYE program for incoming freshmen. Read more

Author’s Toolkit: How to Pitch Your Book to Anyone

by Phil Stamper-Halpin|September, 2017

Whether you’re speaking at a local bookstore or you find yourself in an elevator with an inquisitive friend, as an author you will find yourself pitching at every turn. This toolkit will help you develop pitches to navigate any situation. Read more

Season of Stories – Serialized Storytelling Delivered Right to Your Inbox

by The Author Newsletter Team|September, 2017

At Penguin Random House, we strive to put the right book in the right reader’s hands and to enhance opportunities for discovery while paying close attention to emerging platforms and trends. In October 2016, we launched Season of Stories, an eleven-week serialized reading event. Read more

Editor Tip: 6 Ways to Strengthen Your Supporting Characters

by Phil Stamper-Halpin|August, 2017

For fiction writers, a critical part of building the world for your main character is introducing other interesting, authentic characters. In this article, our editors provide tips to strengthen supporting characters. Read more

How Penguin Random House Gets Your Books into Libraries

by Jen Childs|August, 2017

Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. Read more

How to Connect with Fans on Goodreads

by The Author Newsletter Team|August, 2017

Many readers use Goodreads to discover new books and interact with their favorite authors. Read on to learn about what’s new on Goodreads and find out how you can connect with your fans on this engaging platform. Read more

Between the Lines: A New Series from Penguin Random House & Creative Live

by The Author Newsletter Team|August, 2017

Calling all creators! Penguin Random House and CreativeLive, an online education platform with a creative community of experts, are proud to present a free series starting August 10, modeled on the successful 30 Days of Genius series. CreativeLive worked with authors from John Grisham to Margaret Atwood, who reveal what storytelling means to them and describe the stories that inspired their work. Read more

11 Apps and Tools to Make Your Writing Sessions More Productive

by Phillip Stamper-Halpin|July, 2017

Whether you write fifty words a day or five thousand, you have a writing process that works for you. Whatever your process, we suggest some tips on how to cut distractions and get the most out of your writing sessions. Read more