News for Authors

What to Expect at an Author Event

by Neda Dallal|August, 2019

From bookstore launches to trade shows, author events have long been a trusted way to spread the word about your book, but navigating these in-person appearances can sometimes be confusing or overwhelming. Read on for several tips on how to ace your author event. Read more

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

All About Media Speaking Engagements

by Phil Stamper-Halpin with Craig Burke|January, 2017

In December, we hosted a webinar on media speaking engagements with Craig Burke, Director and VP of Publicity for Berkley. He answered frequently asked questions about preparing for media speaking engagements of all kinds. Read more

Educator Events: Connecting Authors with Educators

by Michael Gentile|November, 2016

From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. Read more

How to Master Your Next Speaking Engagement

by Andrea Bachofen and Milena Schmidt|March, 2016

There’s nothing more rewarding than connecting with fans at readings and speaking engagements. But this can also be nerve-racking, because not everyone is a natural public speaker. Whether you’re planning on speaking at a smaller event such as a book club or at a large conference, experts from the Penguin Random House Speakers Bureau and publicity teams share tips to help you own the room and make a lasting impression.

  Read more

Up Close and Personal: New Consumer Event Formats

by Sophie McNeill and Milena Schmidt|December, 2014

Traditional consumer events such as book tours and press events have long been an important part of the publishing mix, and continue to be vital in spreading the word about a new book. But Penguin Random House has also been looking for new ways to connect readers directly with their favorite authors—by inviting super-fans to live events that are bold, exciting, and fun.

Read more

Speakers’ Corner

by Tiffany Tomlin and Stefanie von Beoczy|July, 2014

At the Penguin Random House Speakers Bureau, we represent an unrivaled roster of speakers who are shaping national conversations—on and off the page. Our newly designed website, prhspeakers.com, showcases our award-winning and bestselling talent, from Pulitzer Prize winners such as Junot Díaz, Charles Duhigg, Jennifer Egan, and Isabel Wilkerson to number-one bestselling authors, including Gillian Flynn, John Green, Charlaine Harris, Kathryn Stockett, Cheryl Strayed, and Markus Zusak.

Read more

Hang Out with Readers on Google

by John Clinton with Milena Schmidt |May, 2014

Happy birthday to Google Hangouts, which turns one year old this month. Chats featuring notable authors such as Toni Morrison have put Google Hangouts on the map as an innovative way to engage with readers. Here’s what you need to know and keep in mind when planning a Google Hangout.

Read more

#TwitterFiction Festival Ignites Innovative Storytelling

by Milena Schmidt|April, 2014

Authors across numerous publishers, including Penguin Random House, recently transformed Twitter into a forum for experimental storytelling during #TwitterFiction Festival 2014. The festival, which took place March 12 through 16, was a partnership among the Association of American Publishers, Penguin Random House, and Twitter. It resulted in a five-day round-the-clock global literary event that reached 50 million people on Twitter.

Read more