News for Authors

Using Social Media Interactively with Instagram’s Poll Sticker

by Casey Blue James and Neda Dallal|June, 2018

Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. Read more

How to Build Your Online Author Community

by Neda Dallal and Phil Stamper-Halpin|April, 2018

Building a community of other writers, supporters, and readers is an important way for authors to spread the word about their work. In this article, we’ll provide tips on how to engage with authors and readers using social media, online events, and email. Read more

What’s New on Your Favorite Social Media Platforms?

by Neda Dallal|March, 2018

In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! Read more

5 Ways to Create Quality Content for Social Media

by Phil Stamper-Halpin|December, 2017

With 330 million monthly active users on Twitter and 2 billion on Facebook, cutting through the noise can be intimidating and confusing. In this article, we explain how you can make your social media content attractive to readers across all platforms. Read more

Dealing with Conflict on Social Media

by Emily Hughes|November, 2017

Please note that the advice provided here is for informational purposes only. If you are dealing with serious threats to yourself and your family, or threats of legal action, you should consult with a lawyer. Read more

Author’s Toolkit: How to Pitch Your Book to Anyone

by Phil Stamper-Halpin|September, 2017

Whether you’re speaking at a local bookstore or you find yourself in an elevator with an inquisitive friend, as an author you will find yourself pitching at every turn. This toolkit will help you develop pitches to navigate any situation. Read more

How to Connect with Fans on Goodreads

by The Author Newsletter Team|August, 2017

Many readers use Goodreads to discover new books and interact with their favorite authors. Read on to learn about what’s new on Goodreads and find out how you can connect with your fans on this engaging platform. Read more

How to Use Visuals to Strengthen Your Social Media Posts

by Jennifer Clare|May, 2017

Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more