News for Authors

How to Take a Great Book Photo for Social Media

by Neda Dallal|May, 2019

Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more

Updates on IGTV: Tips and Learnings for Authors

by Richard Wylde|April, 2019

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more

Book Blogging with Tumblr

by Neda Dallal|January, 2019

The blogging site, Tumblr is one of the more dynamic and versatile social media platforms out there. In this article, you’ll learn some tips on using Tumblr to promote your books in creative and interesting ways. Read more

Using Pinterest to Visualize Your Author Brand

by Neda Dallal|October, 2018

Among the various forms of social media, Pinterest has unique ways to help readers discover your books. Whether you’re new to the platform or a longtime user, read on for tips on how to boost your Pinterest profile and use it as a promotional tool. Read more

Ask Me Anything: How Authors Can Interact with Readers on a Variety of Platforms

by Phil Stamper-Halpin|September, 2018

Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more

Making Videos Social with IGTV

by Neda Dallal|August, 2018

Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.

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Using Social Media Interactively with Instagram’s Poll Sticker

by Casey Blue James and Neda Dallal|June, 2018

Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. Read more

How to Build Your Online Author Community

by Neda Dallal and Phil Stamper-Halpin|April, 2018

Building a community of other writers, supporters, and readers is an important way for authors to spread the word about their work. In this article, we’ll provide tips on how to engage with authors and readers using social media, online events, and email. Read more

What’s New on Your Favorite Social Media Platforms?

by Neda Dallal|March, 2018

In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! Read more