News for Authors

How to Use Visuals to Strengthen Your Social Media Posts

by Jennifer Clare|May, 2017

Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

6 Ways to Promote Author Events Using Social Media

by Milena Schmidt|February, 2017

Chances are, you’ve used social media to let readers know about your events. But are you taking full advantage of social platforms and their many features, from hashtags to event pages and more, to promote your appearances? Read more

Using Facebook and Twitter Analytics to Shape Your 2017 Social Media Goals

by Emily Hughes|December, 2016

Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. Read more

Frequently Asked Questions About Amazon Author Pages

by Penguin Random House Amazon Sales Team|November, 2016

In summer 2016, the Penguin Random House Amazon sales team met with the head of the Author Central team to discuss frequently asked questions about author photos, new titles, and reader notifications. Here are those questions and answers: Read more

Verify Your Twitter Account

by Milena Schmidt|September, 2016

Twitter recently made headlines by allowing all its users to request a verified account on the platform. A verified account is easily identified by a blue checkmark, which means it has been recognized as authentic. Prior to this announcement, verification on Twitter was limited to very public figures, companies, brands, and a few exclusive others. Read more

Litsy: A New Social Network for Book Lovers

by Milena Schmidt|August, 2016

Litsy is a new social network that is generating buzz among readers. The platform is best described as a cross between Instagram, Twitter, and Goodreads, because of its highly visual, short-form, and book-centric nature. Litsy made its debut this spring as an iOS app. (Android and Web versions are currently in development.) Continue reading for an overview of Litsy, and learn how to effectively use it to connect with readers. Read more

Connecting with Readers on Facebook Live

by Milena Schmidt|July, 2016

Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more

Tips on How to Create Your Online Community

by Emily Condlin|June, 2016

How can you go from just another voice on the web to an online destination with a devoted following? In last month’s Penguin Random House Author Webinar, Kate Rados, VP & director of community development of the Crown Publishing Group, gave tips on how to grow and develop online communities by attracting new readers and retaining existing ones. Keep reading to learn more about gaining traction and growing your following. Read more

Social Listening: 3 Case Studies

by April Flores with Andrea Bachofen|May, 2016

Social listening is the process of monitoring online chatter to discover trending words, phrases, or brands, and using that information to help develop and execute content and promotional strategies that tap into existing online audiences and conversations.

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