News for Authors

How to Win at Twitter

by Benjamin Dreyer|October, 2019

Benjamin Dreyer is the copy chief and managing editor of Random House, as well as the bestselling author of Dreyer’s English. Part of his success as an author has come from his engagement with Twitter. Read on to learn from Dreyer how to do Twitter right as an author. Read more

Frequently Asked Questions: How Do I Promote My Posts on Social Media?

by Phil Stamper-Halpin|October, 2019

As you get better acquainted with social media use, you may eventually consider the option of promoting your posts to a wider audience. In this article, we’ll go over the fundamentals of and FAQs about promoting your posts on social media. Read more

Maximizing Your Author Presence on LinkedIn

by Neda Dallal|September, 2019

LinkedIn is a hugely helpful networking tool, but it might be difficult to figure out how to make this platform work for you as an author. Read on to learn how to maximize your profile and presence on LinkedIn so you can network with the best of them. Read more

Identifying Forms of Harassment on Social Media

by Phil Stamper-Halpin|July, 2019

As we mentioned in a previous article, on your social media accounts, you get to determine the line between general negative comments and hate speech, threats of violence, or obscene language. But as online discourse gets louder and messier, it becomes harder to draw that line. In this article, we define common types of online harassment and explain how to report and deal with each. Read more

How to Take a Great Book Photo for Social Media

by Neda Dallal|May, 2019

Book photos are a great way to promote your book on social media and cultivate a bookish aesthetic. Read more to learn some handy tips and tricks for taking your own beautiful book-related pictures. Read more

Updates on IGTV: Tips and Learnings for Authors

by Richard Wylde|April, 2019

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more

Book Blogging with Tumblr

by Neda Dallal|January, 2019

The blogging site, Tumblr is one of the more dynamic and versatile social media platforms out there. In this article, you’ll learn some tips on using Tumblr to promote your books in creative and interesting ways. Read more

Using Pinterest to Visualize Your Author Brand

by Neda Dallal|October, 2018

Among the various forms of social media, Pinterest has unique ways to help readers discover your books. Whether you’re new to the platform or a longtime user, read on for tips on how to boost your Pinterest profile and use it as a promotional tool. Read more

Ask Me Anything: How Authors Can Interact with Readers on a Variety of Platforms

by Phil Stamper-Halpin|September, 2018

Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more