News for Authors

Why and How Authors Should Survey Readers

by Phil Stamper-Halpin with Alex Alman|April, 2017

With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

Two Ways We’re Connecting Readers with Books this Holiday Season

by The Author Newsletter Team|December, 2016

Holiday gifts come in all shapes and sizes (we prefer the book-shaped kind), and there’s more than one way to give. Holiday giving is not only about giving gifts, but also about giving back. Read more

Subway Reads: Connecting Penguin Random House Authors with NYC Commuters

by David Zimmer|September, 2016

Last month Penguin Random House launched Subway Reads, a special eight-week joint promotion in partnership with the Metropolitan Transportation Authority (MTA) and Transit Wireless, providing subway commuters with access to five free Penguin Random House e-shorts, as well as extensive samples from more than 175 of our full-length books, to enjoy underground.  Announced on August 28 by New York’s governor, Andrew M. Cuomo, the promotion celebrates the installation of free wireless connectivity in more than 175 underground stations throughout New York City. Read more

Litsy: A New Social Network for Book Lovers

by Milena Schmidt|August, 2016

Litsy is a new social network that is generating buzz among readers. The platform is best described as a cross between Instagram, Twitter, and Goodreads, because of its highly visual, short-form, and book-centric nature. Litsy made its debut this spring as an iOS app. (Android and Web versions are currently in development.) Continue reading for an overview of Litsy, and learn how to effectively use it to connect with readers. Read more

Trends in Book Discovery [Infographic]

by Jill Greto|April, 2016

How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more