News for Authors

Spreading the Love of Books This Holiday Season

by The Author Newsletter Team|December, 2017

As a company of book lovers, we understand that the holiday season is one of the best times for authors and readers alike to spread their love of reading to friends and family. Read on to learn more about the fun projects we’re working on to make everyone’s holidays a little bit brighter. Read more

5 Ways to Create Quality Content for Social Media

by Phil Stamper-Halpin|December, 2017

With 330 million monthly active users on Twitter and 2 billion on Facebook, cutting through the noise can be intimidating and confusing. In this article, we explain how you can make your social media content attractive to readers across all platforms. Read more

Navigating the Podcast World

by Phillip Stamper-Halpin with Zemen Kidane|October, 2017

As we’ve covered in previous posts, the podcasting trend has skyrocketed in recent years. But who are podcast listeners, how many of them are avid readers, and how can authors reach this key market? In this article, we compare readers and listeners to find some common ground. Read more

First-Year Experience: How Penguin Random House Reaches College Readers

by Sara Clemens & Alan Walker|September, 2017

First-Year Experience (FYE) is a program run by colleges and universities to help students transition from high school to college. To foster student participation in co-curricular events, hundreds of schools across the country include a Common (or Campus) Read as part of their FYE program for incoming freshmen. Read more

How Penguin Random House Gets Your Books into Libraries

by Jen Childs|August, 2017

Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. Read more

How to Connect with Fans on Goodreads

by The Author Newsletter Team|August, 2017

Many readers use Goodreads to discover new books and interact with their favorite authors. Read on to learn about what’s new on Goodreads and find out how you can connect with your fans on this engaging platform. Read more

What Factors Influence an Impulse Buy? (Infographic)

by Zemen Kidane|June, 2017

Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more

Why and How Authors Should Survey Readers

by Phil Stamper-Halpin with Alex Alman|April, 2017

With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more

The Growing World of Fan Conventions & How You Can Get Involved

by Lindsey Elias|March, 2017

Our in-house experts share their thoughts on picking the right shows to attend and their tips for getting the most out of the experience, whether you’re speaking on a panel, exhibiting on your own, or attending a show with Penguin Random House. Read more

Two Ways We’re Connecting Readers with Books this Holiday Season

by The Author Newsletter Team|December, 2016

Holiday gifts come in all shapes and sizes (we prefer the book-shaped kind), and there’s more than one way to give. Holiday giving is not only about giving gifts, but also about giving back. Read more