News for Authors

Your Book Can Shine on TikTok. I’ll Teach You How.

by Jeffrey Marsh|June, 2023

BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.

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The Beginner’s Guide to YouTube

by Jacky Bethea|February, 2023

YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.

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Prep for Success with Facebook and Instagram Reels

by Jacky Bethea|November, 2022

Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.

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Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more

Creating Subtitles for Your Digital Video

by Neda Dallal|August, 2020

Social media videos with subtitles often receive high engagement, and can be a great way to make sure your message is received by everyone. Read on for a step-by-step process for adding subtitles to your digital video. Read more

How to Promote Your Virtual Event

by Neda Dallal|June, 2020

If you want people to attend an event, you need to let them know about it! In a time of virtual author events, promotion is one of the best tools you have at your disposal to attract audiences. Read on for tips on how authors can encourage audiences to attend their virtual events. Read more

Tech Tips for Participating in a Remote Video Interview

by John Clinton|May, 2020

Many authors have turned to virtual events in recent weeks to promote their books. In this article, we offer helpful guidelines to make sure your video interview looks and sounds great, so you can focus on the conversation and not worry about the technology. Read more

How to Use Live Social Video to Reach Your Readers

by Richard Wylde|April, 2020

The live video feature on social platforms like Facebook, Instagram, Twitter, and YouTube can be a powerful and unique way to connect with your audience in this unusual time in our industry. In this article, we share three steps to create a great live social video and a few platform-specific tech tips. Read more

Author Portal Update: A Sneak Peek at Our New Author Guides

by The Author Newsletter Team|March, 2020

When analyzing our recent Author Newsletter and Portal survey responses, we noticed that many authors want more in-depth content on various topics, especially our valuable monthly marketing tips. Read on to get a sneak peek at Author Guides, a test of our new video presentation program for authors. Read more

Adding a Little Flair to DIY Videos

by John Clinton|July, 2018

Over the past decade, the emergence of platforms through which to broadly distribute any and all types of media has made video a major component of how businesses reach and engage consumers with products and services. Read further to learn how authors can use DIY video techniques to engage their readers. Read more

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