News for Authors

5 Steps to Making a Great Smartphone Video

by John Clinton|September, 2016

Making videos using a smartphone is a relatively simple and economical way to create valuable content. In fact, depending on the goal of the video, smartphone videos can often be more appropriate than slick professional videos. Smartphone videos can feel more personal and authentic, as you are talking directly to your readers. While viewers are generally forgiving when it comes to quality expectations, there are several things you can do to ensure yours hits a comfortable quality threshold. Read more

Connecting with Readers on Facebook Live

by Milena Schmidt|July, 2016

Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more

Social Responsibility and Storytelling at Penguin Random House [Video]

by Jessica McIntyre and Melanie Fallon-Houska|July, 2016

We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. Read more

5 Steps to Creating Great Digital-Video Metadata

by John Clinton|April, 2016

As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more

Lights, Camera, Action: A New Video Studio for Penguin Random House

by Andrea Bachofen|January, 2015

 

Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.

To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. Read more

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Making Time for Social Media: An Introduction to Hootsuite [Video]

by Chris Sigfrids|October, 2014

Social media can be time-consuming. At Penguin Random House, we find Hootsuite to be an invaluable tool that makes scheduling social media posts a breeze, while also providing an easy way to break through social media noise, especially on Twitter. The video below gives an in-depth overview of Hootsuite and shows you how to optimize many of its useful features.

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The Journey from Manuscript to Book

February, 2014

What happens to a manuscript after it leaves an editor’s desk? This video explores the next critical steps in the pre-publishing process, from copy editing the text to designing and coding each interior page so the book renders beautifully in print and digital formats. Watch the video and go behind the scenes of preparing a manuscript for print and eBook production.

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Video Generation

by Ben Steinberg|January, 2014

Watching videos online has become a major national pastime. YouTube is the third-most-visited site on the web (after Google and Facebook). 78 percent of all adult Internet users report watching online videos; 31 percent have also uploaded them. Many authors have used video to great effect. In this article, we’ll give you some simple ideas for videos you could make, and teach you how to upload content you may not realize you already have.

Ready, Set, Shoot! Express Yourself with Instagram Video

August, 2013

Instagram addicts will be happy to learn that the platform recently added a video feature. Now there’s more than one way to express and promote your interests on the Facebook-owned platform used by more than 130 million people. Read more

The Art of Cover Design [Video]

June, 2013

 

One of the most exciting aspects of any book’s publication is the design of its cover.

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