News for Authors

Adding a Little Flair to DIY Videos

by John Clinton|July, 2018

Over the past decade, the emergence of platforms through which to broadly distribute any and all types of media has made video a major component of how businesses reach and engage consumers with products and services. Read further to learn how authors can use DIY video techniques to engage their readers. Read more

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Five Trends in Search Engine Optimization (SEO) for Authors

by Phil Stamper-Halpin|May, 2018

We’ve covered search engine optimization (SEO) before from a marketing perspective, but in this article, we go beyond the website and dig deeper into rapidly developing trends in SEO—such as voice search, secure links, and the rise of video—and how they affect how readers discover your brand. Read more

Behind the Scenes: Our Digital Video Team and In-House Studios

by John Clinton|October, 2017

Our in-house digital video team offers our authors and publishers the highest-quality state-of-the-art video presentations for the largest audiences. Now in our third year of operation, we continue to work with authors from all PRH divisions at our in-house studios, at major author events (BookCon, ComicCon, BookExpo, ALA), and on location for special projects. Read more

Facebook Pivots to Video, Introduces Watch

by Milena Schmidt|October, 2017

Penguin Random House is among a select group of partners, including A&E, BuzzFeed, and others, who are creating video for the newly launched Facebook Watch. Read on to learn more about this initiative and how we’re using it to connect readers with books and authors.   Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

5 Steps to Making a Great Smartphone Video

by John Clinton|September, 2016

Making videos using a smartphone is a relatively simple and economical way to create valuable content. In fact, depending on the goal of the video, smartphone videos can often be more appropriate than slick professional videos. Smartphone videos can feel more personal and authentic, as you are talking directly to your readers. While viewers are generally forgiving when it comes to quality expectations, there are several things you can do to ensure yours hits a comfortable quality threshold. Read more

Connecting with Readers on Facebook Live

by Milena Schmidt|July, 2016

Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more

Social Responsibility and Storytelling at Penguin Random House [Video]

by Jessica McIntyre and Melanie Fallon-Houska|July, 2016

We, too, are writing our story at Penguin Random House: telling the world who we are, what we do, and why we do it. Equally important is how. We invite you to explore the shared sense of purpose across our organization in this new video. Read more

5 Steps to Creating Great Digital-Video Metadata

by John Clinton|April, 2016

As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more

Lights, Camera, Action: A New Video Studio for Penguin Random House

by Andrea Bachofen|January, 2015

Building on the success of the existing Hudson Street video studio, Penguin Random House recently opened the door to a second state-of-the-art facility at 1745 Broadway in New York.

To accompany the new facility, Penguin Random House has significantly expanded the video production and services team. We caught up with John Clinton, director of digital video, to find out more about the new facility and how video teams at both locations can support our authors. Read more