Last month, we hosted a webinar on Facebook and Twitter Analytics. In this article, we discuss some of the takeaways from that webinar, as well as let you know how these ideas can help shape your 2017 social media goals. Read more
Facebook Live is an exciting new way to connect with readers on the platform using live video. This month’s marketing tip shares everything you need to know about this new feature, and how you can use it to effectively promote your book and your brand. Read more
The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more
As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more
With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more
A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more
Facebook recently announced a number of updates to their site that will impact how you and your fans interact. We summarize the highlights and recommend some actions you might take.
One of the best ways to interact with fans is to answer their questions directly. Did you know that you can easily host a Facebook Author Q&A? With 83 percent of all time online in the United States spent on Facebook (source: Comscore), the platform is a must for authors looking to build a presence and engage with readers on social media. Read on to learn about Facebook Author Q&As and tips for maximizing your presence on Facebook.
Together with the launch of the Author Portal, we introduced a Facebook Fan Page App that we built specifically for Penguin Random House authors.
The app allows your followers and visitors to view your titles, read excerpts, and link directly to purchasing options. If you haven’t installed the app yet, here’s a refresher and some tips about how to make it work for you. Read more
In January, Facebook launched their new Graph Search experience, which works with information users themselves have put on Facebook to create more tailored and personal search results. We look at the impact on Facebook users and how to adapt your Page to take advantage of this new functionality.