News for Authors

Book Your Vacaciones: Consumer Marketing Celebrates Hispanic and Latine Heritage Month

by Penguin Random House U. S.|October, 2024

Dear Authors,

We are delighted to announce the launch of our Hispanic and Latine Heritage Month campaign, “Book Your Vacaciones with Penguin Random House”!

This campaign is an integral part of our ongoing I Am La Cultura program, which aims to captivate readers by introducing them to their next favorite books penned by the many talented Hispanic and Latine authors who are making a significant impact on society and culture.

Since its inception in 2021, the I Am La Cultura campaign has garnered millions of impressions on our dedicated I Am La Cultura hub on PRH.com, featuring more than 200 titles. We’ve also initiated projects like the I Am La Cultura Book Club and a giveaway spotlighting popular Latine brands, celebrating the rich diversity and experiences within the Latine diaspora and attracting new readers to our books.

This year, we’re blending the worlds of literature and travel by offering one fortunate reader a chance to win $3,000 toward a trip to a Hispanic/Latine country of their choice. This prize includes a personalized travel consultation with our partner El Camino Travel and a curated bundle of books tailored to their destination. Additionally, we are developing reading guides that highlight Latine authors, allowing readers to dive into stories set across North and Central America, South America, and the Caribbean. El Camino will also be conducting interviews with several authors to gather reading and travel recommendations, which will be featured on both PRH and El Camino platforms.

We encourage you to share this exciting giveaway on your channels and keep an eye out for posts from Penguin Random House that you can reshare over the coming weeks. We would love to see your social support using the hashtag #IAmLaCultura. If posting from a personal account, please include #TeamPRH.

For any questions, comments, or feedback, please reach out to Daniela Ayuso.

Thank you for your continued support and participation!

Warm regards,

The Consumer Marketing Team at Penguin Random House