With almost twenty years of history, YouTube remains at the forefront of video sharing on the internet. Naturally, it has garnered audiences for many different topics, but YouTube’s bookish community in particular is thriving. Since the platform is such a frequently used tool for consumers, authors can leverage it to connect with new readers.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2025, a report that anticipates consumer sentiment and behaviors we may see during the coming quarter.
Penguin Random House (PRH), the Authors Guild, and the Educational Book and Media Association (EBMA) jointly submitted an amicus brief on April 9, 2025, to the United States Supreme Court in the case of Mahmoud v. Taylor. The Supreme Court heard oral arguments in the case on April 22, 2025.
The landscape for social media platforms has undergone a lot of changes in the last few years. In the rush, a few new platforms have risen to the surface. Check out this mini guide to some of these new platforms, and some best practices to help you find your footing if your curiosity is piqued!
In our digital age, browsing the internet is an integral part of our daily work and personal lives. For authors and public figures, it’s especially pertinent to protect your personal data and browse conscientiously. To help you navigate safely, the PRH Corporate Information Security team has compiled a list of best practices for safe website browsing.
As publishers who are dedicated to protecting the right to read, the rise in book bans across the country continues to demand our collective action. This year, Penguin Random House launched the first-ever Banned on the Run 5K. This activity challenge and fundraiser benefitted the Freedom to Read Foundation, an organization affiliated with the American Library Association (ALA) that protects and defends the First Amendment.
The launch of your new book is not all about social media! In this article, we’ll highlight how you can engage your close connections—whether personal friends or newsletter subscribers—through email on launch day.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Spring 2025, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Video’s role in reaching consumers is ever-growing, and we want to help you reach new audiences! The PRH video team is putting together a database of authors interested in making YouTube content and would love all who are interested to fill out this survey. We’re especially interested in people who consider themselves subject matter experts. https://bit.ly/415DLP9
Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.