One registration gets you access to both sessions as well as the social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most.
Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.
On Sunday, February 18, Penguin Publishing Group partnered with BLK Book Swap, a grassroots organization amplifying Black literature, to lead a book swap event in celebration of Black History Month! The community book swap was held at Aunts et Uncles, a Black-owned vegan cafe and concept shop in Flatbush, Brooklyn. More than sixty book lovers poured in to trade books and discover their next reads.
In this newsletter, we are pleased to share an in-depth marketplace analysis to help create a collective understanding around key 2023 marketplace developments and provide actionable analysis on what we can all do in the year ahead. Following an introduction from Nihar Malaviya, CEO of Penguin Random House, a member of our Sales team, Reid Welsh, Senior Director, Sales Analysis, shares trends and developments about our ever-evolving book marketplace. From the impact of publishing during elections to category growth drivers, this presentation explores the opportunities, realities, and myths of the current marketplace.
The nerve center and heart of Penguin Random House’s gold-standard supply chain, its Operations Centers, had an exciting and enormously productive and collaborative 2023. We collectively shipped more than 430 million books, receiving and shipping more than 11,000 truckloads across thousands of unique ISBNs. Getting books onto the shelves of bookstores around the world and into the hands of readers is what we do best—and we could not have done it without the help and skill sets of our more than 2,600 in-house associates.
Thinking about starting a newsletter? As an author, you may have a lot to say beyond the content of your book, and an email newsletter can be a great medium for this. In this article, we cover the basics of creating and launching your own newsletter.
The Reader Lounge, a PRH Research Community, is a rebrand of Penguin Random House’s proprietary in-house research panel, where avid readers share their unique perspectives on their preferences, reading behaviors, trends, and other topics relevant to book publishing. It is used in a variety of ways, from testing concepts to genre studies to learning more about consumer needs.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!
Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.
In light of ongoing controversy and rapid changes at X (formerly Twitter), there has been a race in the social media market for the next big text-based platform. Threads appears to be Meta’s answer to the call. Launched in July of last year, the app has accumulated more than 100 million users. Since it is so new, there are a lot of questions around the app, how to use it, and what kind of content can be found there. Our friends at Meta have offered some of the first available pointers on how an author can optimize their experience on the app. Read on to learn more!