News for Authors

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

The State of the Book Club

by Casey Blue James|November, 2016

Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more

New Year’s Resolution for Authors: Find Your Social Media Joy

by Brandi Larsen|January, 2016

With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more

Picture-Perfect Social Media Profile Photos

by Milena Schmidt|December, 2015

A picture is said to speak a thousand words, and determining the best visual to use for your social media profiles can be a daunting task. We asked publicity and social media experts to share tips and best practices to help you literally put your best face forward, across different platforms. Read more

Ready, Set, Shoot! Express Yourself with Instagram Video

August, 2013

Instagram addicts will be happy to learn that the platform recently added a video feature. Now there’s more than one way to express and promote your interests on the Facebook-owned platform used by more than 130 million people. Read more

Visual Storytelling: Instagram

by Lauren Donovan|January, 2013

With over 100 million registered users, this social network’s star is clearly rising. Instagram can help boost your visibility by allowing fans to go behind the scenes of an author’s life. Read more