News for Authors

Updates on IGTV: Tips and Learnings for Authors

by Richard Wylde|April, 2019

Instagram’s vertical video hub, IGTV, launched last summer and has since seen several significant developments. (If you need a refresher, read our initial report here for an overview of IGTV’s features and a walkthrough of its technical aspects.) This article looks at recent changes, and brings you up to speed on what you need to know. Read more

Four Tips on Creating Your Own Bookstagram

by Phil Stamper-Halpin|March, 2019

Bookstagrammers—Instagram users who focus on artfully staged book photos and/or reviews—have become an integral part of the bookish community. In this article, we’ll provide tips on how authors can bring a “Bookstagram” flair to their Instagram presence. Read more

Editing Photos Effectively with Instagram

by Dan Vecchitto|December, 2018

You may think of Instagram as a social media platform, but did you know that the app also works as a simple and effective photo editor? If you want to spruce up a photo—tweaking the brightness, colors, sharpness, or overall tone—and don’t have access to photo editing software like Adobe Photoshop, Instagram is a great choice. In this article, we’ll show you how to edit a photograph on Instagram and then save it, without the need to post it on your social media timeline. Read more

Ask Me Anything: How Authors Can Interact with Readers on a Variety of Platforms

by Phil Stamper-Halpin|September, 2018

Social media offers plenty of ways to interact with your readers. But one special way to build engagement with readers—whether they’re lifelong fans or have never before picked up one of your books—is to open yourself up in a Q&A. In this article, we detail the many platforms available to you if you’d like to have a more direct relationship with your readers. Read more

Making Videos Social with IGTV

by Neda Dallal|August, 2018

Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.

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Using Social Media Interactively with Instagram’s Poll Sticker

by Casey Blue James and Neda Dallal|June, 2018

Authors who use Instagram are uniquely positioned to engage and interact with their followers in more ways than ever. In addition to racking up “likes” on posts and connecting via comments, you can communicate with followers using Instagram’s new poll sticker. Read more

What’s New on Your Favorite Social Media Platforms?

by Neda Dallal|March, 2018

In the age of social media, our communication platforms are constantly in flux. In this article, we highlight recent updates to the most popular social media platforms, and how these changes will be relevant to you. Incorporating these updates into your social media routine might really help to extend your brand and increase awareness about your books! Read more

Using Instagram Stories to Build Reader Engagement

by Phil Stamper-Halpin with Natasha Minoso|March, 2017

In January, we hosted a webinar on Instagram Stories with Natasha Minoso from our consumer engagement team. She offered tips and best practices on how to make the most of this new addition to Instagram. Read more

The State of the Book Club

by Casey Blue James|November, 2016

Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more

New Year’s Resolution for Authors: Find Your Social Media Joy

by Brandi Larsen|January, 2016

With the zillions of sites available for people to connect, it’s forgivable for your head to swim when you think about where to focus your social media efforts. Read more