As part of our recent Author University program “Everything You Need to Know about School and Library Marketing,” Alan Walker, VP of Higher Education Marketing for Penguin Random House, joined us to shed some light on this busy behind-the-scenes team.
Across three sessions this year, Author University hosted hundreds of guests to discuss insights on various parts of the author life. We’ll be back with more live sessions in the new year—but if you’re unfamiliar with Author U seminars or missed any of the live sessions this year, we’re looking back at our 2024 panels with some key tips and takeaways to get you started!
If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
In October, Penguin Random House joined forces with the Association of American Publishers (AAP) and more than 10,000 global creators and cultural institutions in signing a statement condemning the unauthorized use of creative and intellectual works by big tech companies for their generative AI models.
The PRH Consumer Marketing Team is thrilled to announce the continuation of our year-end campaign tradition with The Year in Books 2024: Gift & Gather!
The time surrounding your onsale date is usually the best window for promoting your book. But after the initial marketing and publicity push is over, how do you help your book keep its momentum? We sat down with Brad Meltzer, Angela Montoya, Hampton Sides, and a few experts from the Penguin Backlist team to talk about boosting your backlist.
One registration gets you access to all three sessions as well as the social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University Bonus 2024, a half-day virtual learning event featuring a selection of breakout authors and in-house experts giving advice on the topics that impact authors the most.