News for Authors

Tuning In, Hanging Out, and Turning Pages: Book Purchasers and Media

by Sophie McNeill|June, 2014

There’s no doubt about it—book purchasers are curious about and engaged with media content across a variety of platforms and channels, especially online media. This makes book purchasers more accessible than ever to messages from authors and publishers.

 

We explore how book purchasers tune in, hang out, and turn their pages.