If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
If you’ve started a newsletter, you may be wondering: How do I grow it from here? In this article, we offer several strategies for getting the word out organically and bringing in new subscribers without having to resort to paid advertising.
Thinking about starting a newsletter? As an author, you may have a lot to say beyond the content of your book, and an email newsletter can be a great medium for this. In this article, we cover the basics of creating and launching your own newsletter.
As the Penguin Random House “News for Authors” newsletter begins its eighth year, one frequently asked question from authors has become increasingly relevant: “Should I have an author newsletter, and how do I start one?” In this article, we share what’s new in the newsletter world and give some best practices for starting your own. Read more
As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. Read more
With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more
Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings and webinars to the variety of resources on the Penguin Random House Author Portal. Read more
Engaging blog posts are a great way to connect with fans and give readers another reason to visit your site. Whether you’ve been thinking about starting an author blog or already have one, we’ve gathered tips to help create engaging posts that will inspire readers to revisit your site and share your content. 
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The most important thing to keep in mind when developing your newsletter is that you are writing for people who actively want to hear from you. A newsletter is a great way to get your most-invested readers interested in your new book and to keep in touch between publications. You can also use it to draw attention to your social media channels or find new followers. Read more