News for Authors

Moments: Publishing Trends and Key Occasions for Summer 2021

by Grant Griglak|April, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2021, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter. Read more

Explore PRH’s Trending Titles with ‘Today’s Top Books’

by The Author Newsletter Team|April, 2021

The world is noisy—with all the books, music, and TV shows released daily, we know it can feel daunting for readers to decide what to tune in to next. That’s why Penguin Random House is rolling out Today’s Top Books, a custom-built website that uses data to serve up the five trending books of each day.  Read more

The Waiting Period: Five Tips for Maximizing Your Presence Before Book Promotion Begins

by Neda Dallal|April, 2021

Once you’ve completed the editing process for your manuscript to the mutual satisfaction of you and your editor, you’re probably eager to get started on promoting your book. And in the waiting period before active book promotion begins, there are several actions you can take to boost your presence and make for a seamless promotional process when the time comes! Read more

Penguin Random House Announces Extended Payment Plan for Independent Bookstores

by The Author Newsletter Team|April, 2021

Effective May 1, 2021, independent bookstores in the United States will receive an additional month to pay their Penguin Random House invoices. This extended payment plan will become effective with all titles in the May invoice cycle, including initial orders for May titles and reorders placed during the May billing cycle.

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An Interview with Anthony Key, Penguin Random House’s New Director of Multicultural Marketing

by Kelsey Manning|March, 2021

PRH recently welcomed Anthony Key as our new director of multicultural marketing. In this Q&A, we’ll get to know Key, his vision for PRH and publishing as a whole, and his dedication to the pursuit of getting books into the hands of all readers. Read more

Your Invitation to Author University: A Master Class for Authors by Authors

by The Author Newsletter Team|March, 2021

Calling all authors! Penguin Random House is proud to present Author University, a two-day virtual learning event—by authors, for authors—on March 9 and 10, featuring a selection of breakout authors sharing advice and insights. Read on for more information about the event.

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Using TikTok to Cultivate New Audiences

by Neda Dallal|March, 2021

TikTok is one of the most popular social media platforms of the moment, with attractive features and seemingly endless amounts of content. In this piece, we’ll dive into the ins and outs of TikTok and discuss how you might use the platform to spread the word about your books. Read more

The Black Creatives Fund Launches to Support Black Writers and Illustrators

by The Author Newsletter Team|March, 2021

Together with We Need Diverse Books (WNDB), Penguin Random House is thrilled to announce the launch of the Black Creatives Fund, an initiative with a mission of supporting emerging and established Black writers and illustrators. PRH is the inaugural sponsor of the fund for the year 2021. Read more

How We Supported Safe, Socially Distant, Nonstop Book Shipping in 2020

by Annette Danek-Akey and Erin DiNello|February, 2021

PRH’s three national distribution centers had to quickly pivot their operations when the pandemic hit. Read on to learn how our distribution teams safely and successfully kept books shipping throughout 2020. Read more

Meet the Romance Reader

by April Flores|February, 2021

With Valentine’s Day almost upon us, the PRH Insights team delved into the Romance genre to get a glimpse of its average reader. Let’s take a closer look at the makeup of the Romance audience, from demographics to purchasing habits! Read more