The Reader Lounge, a PRH Research Community, is a rebrand of Penguin Random House’s proprietary in-house research panel, where avid readers share their unique perspectives on their preferences, reading behaviors, trends, and other topics relevant to book publishing. It is used in a variety of ways, from testing concepts to genre studies to learning more about consumer needs.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2023. We are excited to work closely with many of you in 2024, and to celebrate more coming accomplishments!
Across emails, texts, and social media, phishing attacks have skyrocketed over the last few years. As public figures, authors might be particularly vulnerable. Read on to learn how to protect yourself from scammers.
In light of ongoing controversy and rapid changes at X (formerly Twitter), there has been a race in the social media market for the next big text-based platform. Threads appears to be Meta’s answer to the call. Launched in July of last year, the app has accumulated more than 100 million users. Since it is so new, there are a lot of questions around the app, how to use it, and what kind of content can be found there. Our friends at Meta have offered some of the first available pointers on how an author can optimize their experience on the app. Read on to learn more!
To showcase some of the biggest and buzziest books of 2023, Penguin Random House is thrilled to announce the continuation of our year-end campaign tradition, The Year in Books 2023: The Stories We Share, live now!
The Penguin Hotline, a beloved holiday gift-giving book recommendation service, finished its tenth season on December 8, 2023. This year’s theme was “Cheers to ten years”— because for a decade now, Penguin Random House employees have had the pleasure of writing personalized book recommendations for readers (and non-readers) across the world.
Creating content for Instagram can be time-consuming, so you’ll want to make sure your content gets in front of as many viewers as possible. Instagram’s algorithms can seem a bit unpredictable, but there are ways to improve your experience. Read on to learn more about Instagram’s post ranking system.
School visits are a memorable way for students to learn about the power of writing stories. They are helpful for teachers because they support literacy instruction, and they are awesome for authors and illustrators because you can interact with readers. But planning a school visit can be daunting. Focus on preparation and personalization. Kids remember the special stuff that happens at school. Be sparkly!
In October, the Author Portal team brought you two new Author University sessions. The recordings are now available on demand on the Author Portal for your viewing pleasure.
There are plenty of reasons to consider making an account on a new social media platform. Maybe you’re not a social media user and would like to start, or you are at the beginning of your journey as an author and making your first audience-facing account. Maybe another platform you frequent has undergone some rapid changes and you would like to show up for your audience elsewhere. Perhaps you took our Playbook Quiz and would like to take a crack at a platform it recommended. Whether you’re trying a newer social media site or a more established one, starting out somewhere new to you can be quite the task. Here are a few tips to help you find your bearings.