Impersonation has become an increasingly popular tactic used by bad actors in the publishing space, leading to significant personal and professional harm. Recently, the PRH Corporate Information Security Team has been notified of several phishing schemes in which employees at PRH and other publishing-industry companies are being impersonated to target authors and agents.
In this newsletter and through Author University events, we at Author Development have frequently recommended forming connections with readers and bookish content creators to help build your audience. When you’re starting out, forging those connections can be tricky. To help, we spoke with three bookish content creators about how they prefer to interact with authors online.
Hope you’re all staying cool this summer! Catch up on recordings from the latest Author U session and some Author News articles on topics affecting authors right now.
For thirty-two years, Penguin Random House has supported the next generation of writers and promoted a diverse range of voices through the Penguin Random House Creative Writing Awards, which entered into an innovative new partnership with We Need Diverse Books (WNDB) in 2019. Through this program, Penguin Random House awards six U.S. high school seniors nationwide with college scholarships of up to $10,000. The program focuses on underrepresented communities and honors students who dare to be unique and are unafraid to take risks.
Live video is becoming an increasingly popular feature of social media apps—and while it may not feel like an obvious medium for an author, there is a lot to be gained from getting into it. Its casual nature allows an intimate and natural way of communicating with an audience. If you think livestreaming might be something worth looking into, here are some tips to get you started!
In the constantly evolving online landscape, it can be difficult to keep up on how to avoid the threats out there. GLBTQ Legal Advocates & Defenders (GLAD Law) is a leading legal services and civil rights organization dedicated to justice and equality for LGBTQ+ people and people with HIV. We’re passing along some tips from their new Digital Safety Guide on the best ways to protect your personal information.
On May 12 and 13, the Penguin Random House Consumer Marketing team presented the Multicultural Marketing Summit, a hybrid event that brought together teams from across the company to learn about the latest trends in multicultural and inclusive marketing. Organized by Susette Brooks and Daniela Ayuso, the summit featured an inspiring lineup of sessions designed to provide marketers with innovative strategies and insights for reaching multicultural audiences.
With almost twenty years of history, YouTube remains at the forefront of video sharing on the internet. Naturally, it has garnered audiences for many different topics, but YouTube’s bookish community in particular is thriving. Since the platform is such a frequently used tool for consumers, authors can leverage it to connect with new readers.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Summer 2025, a report that anticipates consumer sentiment and behaviors we may see during the coming quarter.
Penguin Random House (PRH), the Authors Guild, and the Educational Book and Media Association (EBMA) jointly submitted an amicus brief on April 9, 2025, to the United States Supreme Court in the case of Mahmoud v. Taylor. The Supreme Court heard oral arguments in the case on April 22, 2025.