As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. Read more
Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more
The process for an illustrated novel can vary based on the amount and intricacy of art and the schedule and complexity of the manuscript. View the presentation below to learn how Random House Children’s Books brings a story from a manuscript to finished book. Read more
Your author website can be a key resource for your fans. Use these design, content, and discoverability tips to refresh your site. Read more
It’s been well documented, after years of debate and concern, that print books are here to stay and can easily coexist with digital books. We have many successful digital imprints across Penguin Random House, but we also have a continued commitment to print. Read on to learn more about how our fulfillment teams support our print books and authors. Read more
The market for English-language children’s books in Asia is large and growing, with China, the Philippines, and South Korea at the front of the pack. In 2016, these three countries collectively accounted for well above half of all revenue in our Asian markets. In China alone, children’s book sales have increased by 100 percent yearly from 2014 to 2016. Read more
Visual media has become a must on social media. Studies show that social media users across all platforms respond better to and interact more with pictures and images compared to plain text. Tweets with images receive 150 percent more retweets than tweets without images. Facebook posts with images see twice as much engagement as those without. And Instagram, a platform specifically designed for image-sharing, recorded more than 500 million users in June 2016. Read more
From logging in to your website, blog, and social accounts to emailing book-related materials, staying on top of cybersecurity is more important than ever. Thankfully, with each new threat come new tools to block it and keep your identity and data safe from harm. Below are some specific tips and best practices for protecting your privacy. Read more
April is quickly becoming the month to celebrate books and reading, with campaigns here in the United States—including Poetry Month and #ProjectReadathon—and abroad—including UNESCO’s World Book and Copyright Day and Spain’s St. Jordi Day. Keep reading to learn more about how Penguin Random House is helping to drive the global conversation about books and reading this April, and how you can get involved and give back. Read more
With the various forms of communication authors can use to reach their readers—newsletters, social media, speaking engagements, and more—it can be difficult to know what content resonates the most. Read more