Millions of Americans take part in book clubs every month, in their own living rooms and via ever-expanding forms of social media. Read on to find out how the landscape of book clubs has changed, and how authors can engage with them. Read more
From book fairs to educator conferences and at the many venues in between, Penguin Random House partners authors with educators to improve learning for students of all ages. Read on to learn more about these partnerships and educational events. Read more
In summer 2016, the Penguin Random House Amazon sales team met with the head of the Author Central team to discuss frequently asked questions about author photos, new titles, and reader notifications. Here are those questions and answers: Read more
At Penguin Random House, we’re always seeking new ways to foster one-on-one relationships between authors and readers. In today’s ever-changing marketing landscape, email remains an essential tool for reaching consumers with news about your books. That’s why we’re excited to announce the launch of our newest automated email program, Penguin Random House Author Alerts! Read more
Libraries are—and always have been—an important part of communities, and according to a recent Pew Research poll, most Americans share the same view. From tech camps and Wi-Fi to increased ebook presence, libraries have been challenged to shift resources and services to meet the needs of the twenty-first-century digital world. Read more
The Special Markets sales team at Penguin Random House focuses on getting your books into markets outside of the traditional book trade. If you like to shop, you’re no doubt familiar with some of our top specialty retailers, such as Urban Outfitters, Anthropologie, Paper Source, Papyrus, Williams-Sonoma, Pottery Barn, and more. Read on to learn about five key places where we sell your books. Read more
It’s time we looked at Snapchat, one of the fastest-growing and most-buzzed-about social platforms, with more than 200 million active users. Snapchat is known for its high concentration of millennial users, which makes it a great tool for connecting with the thirty-four-and-younger set. However, recent reports show that older users are quickly taking to the app as well. Read more
Penguin Random House recently debuted Unbound Worlds (www.unboundworlds.com), an online destination that’s the successor to Suvudu, dedicated to the literary worlds of science fiction and fantasy. The website will offer readers insight into books and authors from all publishers and occupy the crossroads of science fiction and fantasy, including slipstream, pop science, fairy tales and folklore, magical realism, urban fantasy, and more. Read more
Some writers outline their stories heavily, while others let the words and ideas flow as they come to them. In the end, there is no one-size-fits-all way to plot a story. Read on for some tips and tricks from our editors about structuring your next book. Read more
Twitter recently made headlines by allowing all its users to request a verified account on the platform. A verified account is easily identified by a blue checkmark, which means it has been recognized as authentic. Prior to this announcement, verification on Twitter was limited to very public figures, companies, brands, and a few exclusive others. Read more