How do readers find new books? What makes readers pick up a book when they haven’t heard of the author? The Penguin Random House consumer insights team polled a panel of more than 40,000 readers to find out how readers discover books and what influences their reading and buying choices. Read more
The social media teams at Penguin Random House work hard to amplify news about our books and authors in an ever-changing digital landscape. Read on to learn about the creative ways our teams use social media to grow your readership. Read more
As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more
This spring, join Penguin Random House, the American Library Association, authors, and readers across the country in celebrating National Readathon Day on Saturday, May 21. Watch how other Penguin Random House authors are lending their support to the cause and keep reading to learn how you can join in.
2016 is poised to be the year of the largest overhaul to copyright law in nearly half a century, as members of Congress, the House Judiciary Committee, and other government agencies undertake a comprehensive review of the current copyright landscape.
Revisions can be a challenging part of the writing process, but also one full of opportunity. In this delicate stage, authors look at their work from a fresh perspective. But knowing which mistakes to look out for can be a challenge. We’ve asked our fiction and nonfiction editors about common pitfalls they see in early drafts and how authors can overcome them.
There’s nothing more rewarding than connecting with fans at readings and speaking engagements. But this can also be nerve-racking, because not everyone is a natural public speaker. Whether you’re planning on speaking at a smaller event such as a book club or at a large conference, experts from the Penguin Random House Speakers Bureau and publicity teams share tips to help you own the room and make a lasting impression.
Signature is an online destination that provides readers with reporting, commentary, essays, and more information on current events and cultural moments, drawn from relevant Penguin Random House books as well as those from other publishers. The site features essays, interviews, illustrations, and opinion pieces by authors, journalists, and experts.
To the outside world, fiction writing gives an author unlimited freedom. From fantasy to contemporary and all genres in between, an author chooses—and often invents—the story’s setting, environment, culture, dialect, and technology, among other key elements.
From writing descriptive copy to choosing the right keywords and BISAC subject codes, we take a look at a few of the nitty-gritty metadata decisions your publishing team makes to ensure that your book reaches the widest possible audience.