News for Authors

A Look Into the Inclusive Image Campaign

by Carolina Meurkins|March, 2023

As part of the companywide DE&I effort to increase diverse representation in the content we acquire, publish, and market, Penguin Publishing Group’s Multicultural Marketing team produced the Inclusive Image Campaign from November 2022 through January 2023. This multi-title campaign focused on the use of diverse and inclusive lifestyle images to reach multicultural readers, as part of a larger series of research and development campaigns that tested strategies to reach a broader, more inclusive audience.

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How Authors Can Reach New Readers with Pinterest

by Phil Stamper-Halpin|March, 2023

Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.

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Trends and Cultural Impact in Graphic Books: Novels, Memoirs, Comics, and More

by Phil Stamper-Halpin|February, 2023

From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.

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All Ways Black Partners with Little Free Library to Bring Books to Black Communities Across America

by Penguin Random House U. S.|February, 2023

To celebrate the legacy of Black books and their impact on culture, All Ways BlackPenguin Random House’s community dedicated to Black writers and the readers who love them, is kicking off 2023 by dropping a brand-new cypher.

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The Beginner’s Guide to YouTube

by Jacky Bethea|February, 2023

YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.

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Penguin Random House Publishing Highlights: 2022

by Penguin Random House U. S.|January, 2023

As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2022. We are excited to work closely with many of you in 2023, and to celebrate more coming accomplishments!

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A Look Back at the Penguin Hotline

by Jordan Aaronson|January, 2023

The Penguin Hotline, Penguin Random House’s holiday gift-giving book recommendation service, completed its ninth season in December. The Hotline is completely free and easy to use: Consumers can write in to www.penguinhotline.com and answer a few questions about the people they are buying holiday gifts for, including the readers’ favorite books, TV shows, movies, magazines, hobbies, etc. Within a few days, the consumer will receive a personal letter from a PRH employee with customized book recommendations to help them shop. The Hotline runs for two weeks every holiday season.

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How to Repurpose Content Across Social Media Platforms

by Jacky Bethea|January, 2023

Creating content for more than one social media account can demand a lot of your time and energy. Between the brainstorming, the need for consistency, and the work that goes into executing an idea, it can be easy to burn out very quickly. Setting boundaries, taking breaks, and rethinking what you prioritize can help—but what if there was a way to use the same content to fit several platforms at once? Let’s talk about cross-posting.

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Banned Books Week and Beyond

by Penguin Random House U. S.|December, 2022

This year, Banned Books Week felt like less of a celebration and more of a moral imperative, and our mandate at Penguin Random House to protect writers against censorship is more important than ever. As the book-banning epidemic continues to spread across the country, we remain committed to championing the open exchange of ideas and the power of narrative to broaden perspective and strengthen human empathy.

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Presenting the Year in Books: 2022 Was Mixed Emojis

by Penguin Random House U. S.|December, 2022

Building on the success of last year’s inaugural Year in Books campaign, we’re once again highlighting the biggest books of the year and the titles and authors that helped us get by.

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