News for Authors

Creating content for more than one social media account can demand a lot of your time and energy. Between the brainstorming, the need for consistency, and the work that goes into executing an idea, it can be easy to burn out very quickly. Setting boundaries, taking breaks, and rethinking what you prioritize can help—but what if there was a way to use the same content to fit several platforms at once? Let’s talk about cross-posting.

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This year, Banned Books Week felt like less of a celebration and more of a moral imperative, and our mandate at Penguin Random House to protect writers against censorship is more important than ever. As the book-banning epidemic continues to spread across the country, we remain committed to championing the open exchange of ideas and the power of narrative to broaden perspective and strengthen human empathy.

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Building on the success of last year’s inaugural Year in Books campaign, we’re once again highlighting the biggest books of the year and the titles and authors that helped us get by.

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With more than 85 billion views and counting, #BookTok is one of TikTok’s most popular hashtags, featuring a vibrant, global community of people who share a passion for reading.

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In October, the Author Portal team brought you the Author University Bonus Session “How to Create Great Content for Social Media.” The recorded session is now available on demand for your viewing pleasure on the Author Portal.

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Robert Jones, Jr., is the author of the New York Times bestselling novel The Prophets, which won the 2022 Edmund White Award for Debut Fiction, was a finalist for the 2021 National Book Award for Fiction, and was named one of the best books of 2021 by Time, Entertainment Weekly, USA Today, The Boston Globe, and The Washington Post, among others. His writings have been featured in The New York Times, Essence, and The Paris Review, as well as in the critically acclaimed anthologies Four Hundred Souls and The 1619 Project. He has also been a guest panelist for PRH’s online seminar for authors, Author University. This interview was originally conducted in June 2022 for Igloo, Penguin Random House’s internal news hub.

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Short-form video is growing more popular by the minute. Social media apps like Instagram and Facebook have made updates to prioritize this type of content. Here are five steps to help you master Reels.

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We are delighted to extend this special author promotion to help you stock up on books (yours or those by others) and help those in need this holiday season!
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Penguin Random House is thrilled to invite you to the Author University 2022 Bonus Session, “How to Make Great Content for Social Media.” This virtual learning event features three talented content creators sharing their insights and expertise on engaging with your audience through video, photography, audio, live experiences, and more.

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