In early March, Laurie Halse Anderson, acclaimed Penguin Random House author of Shout, Chains, and Speak, attended a school board meeting in Pennsylvania’s Central Bucks School District to challenge the district’s ban on “sexualized content” in school libraries. Her own books have long been a target of numerous book-banning efforts across the country, including close to her own Pennsylvania home.
The cover reveal is a favorite piece of the marketing campaign for many authors, but there are many moving parts involved to make it a success. You’ll work closely with your marketing team on the reveal, so be sure to maintain regular communication with them to figure out what’s possible. Every author’s social media following is different, and your team will be a great resource in determining what assets and avenues make the most sense for your reveal.
This April, the Creative Strategy team is thrilled to continue our #WelcometoArabStories initiative for Arab American Heritage Month. The campaign kicked off on April 1, highlighting the theme Home Is Where the Heart Is. We continue to celebrate the history and accomplishments of the Arab American community by highlighting works by Arab and Arab American writers and inviting readers to immerse themselves in these rich stories.
Have you ever wondered how the story you’ve drafted becomes a finished, bound book? Spoiler alert: it is a long process that starts about a year ahead of the on-sale date. While some specific steps can vary from imprint to imprint, this workflow is a well-oiled machine. Read on to learn about the full process, from the time your editor has completed their full review of your manuscript to the delivery of finished copies to the PRH warehouse.
As part of the companywide DE&I effort to increase diverse representation in the content we acquire, publish, and market, Penguin Publishing Group’s Multicultural Marketing team produced the Inclusive Image Campaign from November 2022 through January 2023. This multi-title campaign focused on the use of diverse and inclusive lifestyle images to reach multicultural readers, as part of a larger series of research and development campaigns that tested strategies to reach a broader, more inclusive audience.
Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.
From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.
To celebrate the legacy of Black books and their impact on culture, All Ways Black, Penguin Random House’s community dedicated to Black writers and the readers who love them, is kicking off 2023 by dropping a brand-new cypher.
YouTube is the original home for video content online. It’s constantly expanding and evolving, and accommodates both long-form and short-form videos. It is a great place to make transformative and versatile content, without time limits. On this platform, the only limitations are your drive, resources, and imagination. But if you’re new to the platform, its scale can be a bit daunting. Here are some factors to consider as you get started.
As we ring in the new year, it’s a great time to look back on the many successes our talented authors achieved in 2022. We are excited to work closely with many of you in 2023, and to celebrate more coming accomplishments!