At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights recently released Moments Fall 2023, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
We sat down with Christine Dillon and the rest of the Premium & Diversified Sales team, part of the Special Markets department at Penguin Random House, to give you a behind-the-scenes look at how they sell many of our authors’ books in unexpected venues.
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
The Consumer Marketing team, in partnership with the Penguin Random House LGBTQ+ Network, is excited to announce the launch of Pride in Your Words 2023!
BookTokers are dedicated. They care about words and ideas, and, yes, they care about you and your book. Creating book-oriented TikTok videos as an author can feel daunting, scary, and anything but fun. But I’m here to help! My latest book, Take Your Own Advice, has been a massive success on TikTok, garnering attention and positive videos.
On this season of the Books Connect Us podcast, join your new hosts Alyssa Adler and Carolina Meurkens in conversation with authors—including Joanne Lee Molinaro, Chrissy King, Haley Jakobson, and Emily Henry—speaking about their diverse lived experiences and how they translate them onto the page. Books Connect Us brings you the inside scoop on “the story behind the story,” and discusses how identity impacts writing, the inspiration behind books, and how storytelling can change the world.
Are you looking to expand your online presence, but don’t know where to start? The Author Development team is pleased to announce a new resource on the Author Portal, the Author Playbook. This short interactive experience features a six-question quiz designed to assess your goals for and comfort level with community-building online. It then recommends three platforms to consider leaning into and offers a playbook with best practices for each.
Re-creating childhood memories… A new era for masculinity… Exploring AI’s potential… Understanding the neurodivergent experience… What’s on consumers’ minds for Summer 2023? Read on to learn more.
This May, the Creative Strategy team at PRH is thrilled to continue its Represent Asian Stories campaign. We’ll kick things off in Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and continue our efforts through June.
Penguin Random House is thrilled to invite you to the Author University 2023 Bonus Session, “The Writing Life.” This virtual learning event features three talented PRH authors discussing the ins and outs of the writing life and how to build community, find balance, and stay inspired.