The cover is a major component of the first impression of a book. Eye-catching colors, recognizable themes, and aesthetically pleasing text can make a big difference upon a potential reader’s first glance at a new novel. Grace Han, associate director of design at Riverhead, understands this all too well. Here are some insights about the design ingredients of an iconic book cover.
There are many reasons someone might gravitate towards a book. Take a debut mystery, for example. A reader might pick it up because they are a die-hard fan of the genre. They check out any new mystery title recommended by their favorite BookTokkers. There are readers who gravitate towards a book because of its themes, or because the characters look, speak, or behave like they do. Then there are the readers we have yet to discover, who didn’t expect to fall in love with a title and can become the book’s greatest evangelists.
Do you feel overwhelmed by content? You are not alone. Social media, the news, and streaming services have stolen our ability to concentrate, and it’s time we take it back! But with nearly half of Americans admitting to being addicted to our phones, it’s clear we need a little help.
According to Eboni Rafus-Brenning, Manager for Diversity Recruitment at PRH, a diverse, equitable and inclusive publishing company is a major keystone for creating a receptive and productive environment for authors and their readers alike. New hires recruited from outside of publishing, like VP of Growth Marketing Anne Bono, can offer insights from other industries to help propel authors forward. Read on to learn more about why diversity matters at your publishing house—Eboni will take it from here!
It’s no secret that manga and graphic novels have been growing in popularity year over year, and that growth doesn’t show any signs of stopping. Every week, fans visit their local comic shop to pick up the latest comics, learn the latest news, and engage with passionate retailers and fellow fans alike. In March 2021, Penguin Random House launched a dedicated sales team to service this dynamic market and work with these incredible retailers.
During the 2020 lockdown, many social media and website developers realized that their platforms did not accommodate visually impaired users very well, which led to a surplus of new accessibility features being added to these sites. If you would like to know more about how to accommodate blind and low vision readers, here are a few steps that you can implement on your various social platforms.
Penguin Random House recently partnered with Dubit, a children’s media and research company, to better understand what kids and teens watch, read, listen to, and play. Read on to learn more about media trends in these age groups.
At Penguin Random House, our mission—to ignite a universal passion for reading by creating books for everyone—guides us daily. It fuels our desire to not only publish with excellence, but help narrow the gap between the world today and the world we aspire to, one that is more just, healthy, and equitable.
After the initial buzz of a book’s launch fades and the book is out in the world, many authors wonder how to keep that momentum going. Read on for a few tips on keeping momentum up months (and years!) after your launch.
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2022, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.