by Grant Griglak |May, 2023
Re-creating childhood memories… A new era for masculinity… Exploring AI’s potential… Understanding the neurodivergent experience… What’s on consumers’ minds for Summer 2023? Read on to learn more.
The Represent Asian Stories Campaign Returns This May
by Penguin Random House U.S.|May, 2023
This May, the Creative Strategy team at PRH is thrilled to continue its Represent Asian Stories campaign. We’ll kick things off in Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and continue our efforts through June.
Your Invitation to the PRH Author University Bonus Session “The Writing Life” on May 3
by The Author Newsletter Team |April, 2023
Penguin Random House is thrilled to invite you to the Author University 2023 Bonus Session, “The Writing Life.” This virtual learning event features three talented PRH authors discussing the ins and outs of the writing life and how to build community, find balance, and stay inspired.
Banned Books: One Author’s Story
by Penguin Random House U. S.|April, 2023
In early March, Laurie Halse Anderson, acclaimed Penguin Random House author of Shout, Chains, and Speak, attended a school board meeting in Pennsylvania’s Central Bucks School District to challenge the district’s ban on “sexualized content” in school libraries. Her own books have long been a target of numerous book-banning efforts across the country, including close to her own Pennsylvania home.
Six Tips for a Social Media Cover Reveal
by Neda Dallal|April, 2023
The cover reveal is a favorite piece of the marketing campaign for many authors, but there are many moving parts involved to make it a success. You’ll work closely with your marketing team on the reveal, so be sure to maintain regular communication with them to figure out what’s possible. Every author’s social media following is different, and your team will be a great resource in determining what assets and avenues make the most sense for your reveal.
Welcome to Arab Stories Relaunches This April
by Penguin Random House U. S.|April, 2023
This April, the Creative Strategy team is thrilled to continue our #WelcometoArabStories initiative for Arab American Heritage Month. The campaign kicked off on April 1, highlighting the theme Home Is Where the Heart Is. We continue to celebrate the history and accomplishments of the Arab American community by highlighting works by Arab and Arab American writers and inviting readers to immerse themselves in these rich stories.
How PRH Turns Your Manuscript into a Printed Book
by Jacky Bethea|March, 2023
Have you ever wondered how the story you’ve drafted becomes a finished, bound book? Spoiler alert: it is a long process that starts about a year ahead of the on-sale date. While some specific steps can vary from imprint to imprint, this workflow is a well-oiled machine. Read on to learn about the full process, from the time your editor has completed their full review of your manuscript to the delivery of finished copies to the PRH warehouse.
A Look Into the Inclusive Image Campaign
by Carolina Meurkins|March, 2023
As part of the companywide DE&I effort to increase diverse representation in the content we acquire, publish, and market, Penguin Publishing Group’s Multicultural Marketing team produced the Inclusive Image Campaign from November 2022 through January 2023. This multi-title campaign focused on the use of diverse and inclusive lifestyle images to reach multicultural readers, as part of a larger series of research and development campaigns that tested strategies to reach a broader, more inclusive audience.
How Authors Can Reach New Readers with Pinterest
by Phil Stamper-Halpin|March, 2023
Pinterest is a virtual bulletin board that allows users to explore subjects and ideas that interest them by pinning and saving images and videos. It’s the perfect platform to reach a community of like-minded people who share your passions—and do so with the most visually stimulating content.
Trends and Cultural Impact in Graphic Books: Novels, Memoirs, Comics, and More
by Phil Stamper-Halpin|February, 2023
From graphic novels to comics and manga to the once-niche genre of graphic nonfiction and memoir, visual books fit perfectly with the varied reading trends of the last couple of years. Read on to learn more about what’s new and notable in these formats.