The PRH Consumer Marketing Team is thrilled to announce the continuation of our year-end campaign tradition with The Year in Books 2024: Gift & Gather!
This year, we gathered to discuss the stories that taught us about one another, allowed us to escape, and ignited our imaginations. From silent reading clubs to #BookTok, book club dinner parties to recommendations in the group chat, 2024 proved that finding your people is more important than ever. And books have the ability to bring us together in a way that few other mediums can match.
From transportive fantasies to spicy romances and cozy mysteries to transformative nonfiction, the books we turned to in 2024 helped us rediscover our spark and find community through shared experiences. This holiday season, we invite readers everywhere to gather with friends and family and exchange the stories that awakened their sense of wonder, passion, and curiosity.
To showcase some of the biggest and buzziest books of the year, we refreshed and relaunched a dedicated website with curated collections celebrating nearly 300 titles and authors that helped us connect, along with Read-Down lists full of gift recommendations for readers of all ages.
Alongside the site, we created an exclusive set of free wrapping paper and bookplates to encourage readers to gift a book to their loved ones this holiday season (or anytime). The first 2,024 people to sign up will receive a physical set in the mail, and all are able to download and print an expanded set of bookplates at home.
The Year in Books site, book-gifting set, and related Read-Down lists are supported by a large-scale digital advertising campaign, as well as promotion across our brand channels. The goal is to invite new audiences into the Penguin Random House universe and drive book discovery for holiday gifting.
If you would like to share, we would welcome social support using #YearInBooks and tagging Penguin Random House! Please remember to use #TeamPRH when sharing from a personal account.
Happy reading!