by Sarah Martinez & Olivia Oudinot|October, 2024
The Reader Lounge, a PRH Research Community, is PRH’s proprietary in-house research panel composed of engaged, avid readers who have opted into the community to share their unique perspectives on their preferences, reading behaviors, trends, and other custom topics relevant to book publishing. The Consumer Insights team uses The Reader Lounge to conduct surveys in order to learn more about consumer needs and preferences. In June, the team surveyed avid readers about what book clubs they participate in, how their book clubs select books, how they engaged with their book clubs, and what might elevate their book club meetings even more.
