Behind the scenes, your Penguin Random House teams are hard at work crafting copy that will draw readers in with a few sentences while still getting across your book’s essence. From web copy to flap copy, this relatively veiled field of publishing has evolved for all genres over the last decade. Read more
As an author, you can use video to connect with your readers in a number of ways: announcing the release of your latest book, answering fan questions, or even creating your own book trailer. These types of videos help readers learn more about your books and discover the personality behind the pages—but in an online world inundated by video, how can you make sure the right audience finds yours? Read on to learn about five easy steps to optimize metadata and help your videos reach your readers. Read more
From writing descriptive copy to choosing the right keywords and BISAC subject codes, we take a look at a few of the nitty-gritty metadata decisions your publishing team makes to ensure that your book reaches the widest possible audience.