This May, the Consumer Marketing team is thrilled to continue our Representing Asian Stories campaign. We are observing Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and will continue our efforts through June.
We are excited to promote titles by our AANHPI authors with updates to existing lists on PRH.com, including Must-Read Books by Filipino and Filipino American Authors and Must-Read Stories by Indian and Indian American Authors. We will also be adding a new piece of content focusing on children’s and adult books by Native Hawaiian and Pacific Islander authors. Our promotion for these titles will include dedicated emails, social promotion, paid media support, organically searchable lists, and influencer outreach.
Our campaign this year will also include a giveaway in order to further our email acquisition efforts. We will be giving away a bundle of titles, including Real Americans by Rachel Khong and Memory Piece by Lisa Ko, as well as goods from Asian-owned brands. One lucky winner will receive a Dagne Dover backpack, a set of bowls from Wing on Wo & Co., bookends by SIN, and more!
We’re committed to inviting new and diverse readers into the Penguin Random House community by connecting with the AANHPI audience this month and throughout the year. We hope you’ll help amplify our efforts on your brand and personal social accounts using #RepresentAsianStories.