News for Authors

In Conversation with the Experts: The Future of Multicultural Marketing

by Susette Brooks|December, 2021

My colleagues and I have been anxiously awaiting the holiday season, since it’s the perfect time to slow down and reflect on the year past. Now that the holidays are upon us, I contacted multicultural marketing experts Anthony Key, director of multicultural marketing for Penguin Random House, and Christine Hung, executive director of audience development for Knopf Doubleday, to chat about the future of multicultural marketing. Here are some insights from our conversation.

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LAST CHANCE: The Penguin Hotline is Live

by The Author Newsletter Team |December, 2021

The Penguin Hotline, Penguin Random House’s holiday gift-giving book recommendation service, is back for its eighth season, going live on Wednesday, December 1st, 2021. This year’s theme is “Better with Books,” promoting the idea that the gift of a book makes every moment better.

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An Interview with Kimberly Ayers Shariff, Penguin Random House’s EVP, Director of Strategy for Diversity, Equity & Inclusion

by The Author Newsletter Team |November, 2021

In May, Kimberly Ayers Shariff joined PRH as EVP, Director of Strategy for Diversity, Equity & Inclusion. In this newly created role, which reports directly to Madeline McIntosh, CEO of PRH US, with a seat on the U.S. board, Kimberly will lead PRH’s implementation of its company-wide DE&I Strategic Plan and help develop a broad-based vision for the company’s future, ensuring the creation of books for everyone, by everyone, out of a culture where all feel welcome and empowered to fully participate in the process. We sat down with Kimberly to ask about her vision for the company’s DE&I work, her goals for our collective journey, and what she sees as the biggest opportunities and challenges ahead.

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Your Invitation to PRH Author University: Bonus Sessions with Social Hours

by The Author Newsletter Team |November, 2021

Penguin Random House is thrilled to invite you to Author University: Bonus Sessions, featuring a selection of breakout authors sharing their advice and insights on how to grow your reach via social media; events (virtual and otherwise); connecting with readers, booksellers, and influencers; and more. Author University is completely free and open to every Penguin Random House author.

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How to Protect Your Safety and Security on Facebook and Instagram

by Jacky Bethea|November, 2021

Navigating Facebook and Instagram can be a challenge when you’re in the public eye. With negative comments, sneaky impersonators, or even potential account compromise, there can be a lot to worry about. Bad actors can sometimes slip under the radar. We sat in on Facebook’s Safety School for Authors and learned six easy tips for authors who want to proactively put their online safety first.

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Give the Gift of Books from Penguin Random House!

by The Author Newsletter Team |November, 2021

We are delighted to extend this special author promotion to help you stock up on books (yours or those by others) and help those in need this holiday season!
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Meet the PRH Employee Ambassadors

by Kelsey Manning|October, 2021

In January 2019, our Consumer Marketing and Corporate Communications teams partnered to launch the Penguin Random House Employee Ambassador Program, with the goals of highlighting the voices and creativity of our talented employees, giving readers a behind-the-scenes look at what it’s like to work in publishing, and creating authentic content that promotes our wonderful books. Read more

Penguin Random House Celebrates the Contributions of Our Latinx and Hispanic Authors

by Anthony Key|October, 2021

In celebration of Latinx & Hispanic Heritage Month, Penguin Random House has launched #IAmLaCultura! This campaign celebrates Latinx and Hispanic authors whose stories are redefining identity and shaping culture. As we continue our mission of bringing new and diverse audiences into the Penguin Random House universe, we want to showcase a range of stories across the Latinx and Hispanic diaspora. Read more

An Introduction to Multicultural Marketing

by The Author Newsletter Team|October, 2021

At Penguin Random House, we recognize that our book buyers are individuals with a wide range of intersectional identities. Those identities—formed within the social and political constructs of race, ethnicity, nationality, religion, gender, sexuality, and even geography—help inform their experiences and drive many of their choices. While many factors affect consumer behavior, PRH understands cultural identity is an important touchstone as we seek to better understand the needs of our readers. Read more

Moments: Publishing Trends and Key Occasions for Fall 2021

by Grant Griglak |September, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2021, a report that predicts consumer sentiment and behaviors during the coming quarter. Read more