News for Authors

An Introduction to Multicultural Marketing

by The Author Newsletter Team|October, 2021

At Penguin Random House, we recognize that our book buyers are individuals with a wide range of intersectional identities. Those identities—formed within the social and political constructs of race, ethnicity, nationality, religion, gender, sexuality, and even geography—help inform their experiences and drive many of their choices. While many factors affect consumer behavior, PRH understands cultural identity is an important touchstone as we seek to better understand the needs of our readers. Read more

Moments: Publishing Trends and Key Occasions for Fall 2021

by Grant Griglak |September, 2021

At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights is excited to present Moments Fall 2021, a report that predicts consumer sentiment and behaviors during the coming quarter. Read more

Helping Educators Meet Their Needs During the Pandemic

by Luis Diaz |September, 2021

As educators at all levels continue to adapt to an ever-changing educational landscape, ranging from distance-learning practices to varying hybrid models to being fully back in-person, Penguin Random House (PRH) Education has helped them meet their evolving challenges. We’ve developed new and exciting teacher-curated resources for the classroom and we continue to bring attention to our titles and authors at educational conferences, in a fully virtual presentation.

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Using Social Audio to Connect with Your Readers

by Kelsey Manning |September, 2021

A team of marketers and publicists across Penguin Random House recently conducted internal research and testing of the social audio landscape, and we’re excited to share some key takeaways. Dive in if you are curious!

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Updated Author Portal Resource: Your Publishing Timeline

August, 2021

For first-time authors and seasoned pros alike, the overall publishing timeline for your book can sometimes be challenging to wrap your head around. In this guide, we start nine months before the publication of your new book to go over what’s happening at Penguin Random House and how you can help build your audience. Read more

PRH Audio Launches Ahab Voiceover Casting Platform

by The Author Newsletter Team|August, 2021

In March, Penguin Random House Audio introduced Ahab, a global online casting platform that helps content creators find and hire exactly the right actor for any voiceover project, whether that’s an audiobook, a video game, an ad spot, animation, a documentary, or a podcast. Read more

Engaging and Collaborating with Influencers

by Neda Dallal|August, 2021

Influencers and “Bookstagrammers” in the online community can be some of the most vocal and passionate advocates for your books. Read on for ways to engage with these influencers and give your book some extra visibility! Read more

Penguin Random House Launches New Platform to Spotlight Black Authors and Stories

by The Author Newsletter Team|August, 2021

There are infinite ways to be Black. This summer, Penguin Random House launched All Ways Black, a new initiative that showcases and celebrates the many facets of the Black experience. Read more

Author Portal & Newsletter Survey 2021

by The Author Newsletter Team|June, 2021

Calling all authors! We would love you to complete our quick survey. Your feedback helps inform our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Author Portal to our new Author University program. Read more

Summer Reads: Six Sales Trends This Season

by Phil Stamper-Halpin|June, 2021

As many parts of the world begin to open up again, another reading-filled summer is about to unfold. Keep reading to find out what’s driving this summer’s reading trends, from “BookTok” favorites to the art of canning and preserving. Read more