For fiction writers, a critical part of building the world for your main character is introducing other interesting, authentic characters. In this article, our editors provide tips to strengthen supporting characters. Read more
Librarians play a key role in breaking out first-time authors and in helping expand the readership of growing and established authors. And for more than twenty-five years, the library marketing team has been a leader in supporting and marketing books to these essential partners. Read on to learn how we get your books into the hands of librarians across the country. Read more
Many readers use Goodreads to discover new books and interact with their favorite authors. Read on to learn about what’s new on Goodreads and find out how you can connect with your fans on this engaging platform. Read more
Calling all creators! Penguin Random House and CreativeLive, an online education platform with a creative community of experts, are proud to present a free series starting August 10, modeled on the successful 30 Days of Genius series. CreativeLive worked with authors from John Grisham to Margaret Atwood, who reveal what storytelling means to them and describe the stories that inspired their work. Read more
Whether you write fifty words a day or five thousand, you have a writing process that works for you. Whatever your process, we suggest some tips on how to cut distractions and get the most out of your writing sessions. Read more
Penguin Random House recently acquired Out of Print, the pioneering creator and retailer of licensed illustrated literary-themed products. Read on to learn more about the new addition to the PRH family and find out how to get 50 percent off your next Out of Print order. Read more
As we’ve mentioned before, a newsletter can be a vital part of your marketing campaign. At Penguin Random House, some of the highest engagement rates come from our email newsletters. In this article, we’ll show you how to use subscriber segmentation strategies to increase engagement while reducing deliverability issues. Read more
Impulse versus planned buying is an area of consumer insights that has long fascinated marketers and researchers. Understanding the types of consumers that purchase books on a whim and the motivations behind their purchases can help inform a publisher’s marketing and sales campaigns. Read more
The process for an illustrated novel can vary based on the amount and intricacy of art and the schedule and complexity of the manuscript. View the presentation below to learn how Random House Children’s Books brings a story from a manuscript to finished book. Read more
Your author website can be a key resource for your fans. Use these design, content, and discoverability tips to refresh your site. Read more