If you’ve started a newsletter, you may be wondering: How do I grow it from here? In this article, we offer several strategies for getting the word out organically and bringing in new subscribers without having to resort to paid advertising.
The Consumer Insights team conducts monthly surveys of avid readers to understand how their lifestyles, activities, and reading habits are impacted by current events over time. This month, we’re spotlighting The StoryGraph, a relatively new and engaging book tracking and recommendation web platform. Read more
This May, the Consumer Marketing team is thrilled to continue our Representing Asian Stories campaign. We are observing Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and will continue our efforts through June. Read more
Whether you’re an Instagram pro or a TikTok novice, every author can benefit from the free in-app tools, resources, and analytics that social media platforms make available to their users. Read on for our best tips on how to use these offerings to level up your social media presence! Read more
Since first forming in May 2023, PRH’s Intellectual Freedom Taskforce has been engaged in a variety of legal actions and initiatives to defend freedom of speech and fight back against book bans across the country. Below, we’re sharing some exciting news on our lawsuit against the State of Iowa and Senate File 496, as well as spotlighting a partner organization for authors/illustrators who want to get more involved.
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In March, the Author Portal team brought you Author University: Reaching More Readers with Newsletters & Video Platforms. The recordings are now available on demand on the Author Portal for your viewing pleasure.
At our last Author University virtual learning event, we had the pleasure of hosting Payton Mitchell, a freelance social media expert, to lend her advice on how to create great video content for social media. We heard from many of you that you were curious about working with a freelance expert, what that would entail, and how to find one. Here are some tips to help you decide if it would be the right move for you!
This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.
One registration gets you access to both sessions as well as the social hour for PRH authors!
Penguin Random House is thrilled to invite you to Author University Bonus Sessions 2024, a half-day virtual learning event featuring a selection of breakout authors and social media experts giving advice on the topics that impact authors the most.
Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.