by The Author Newsletter Team |November, 2023
In October, the Author Portal team brought you two new Author University sessions. The recordings are now available on demand on the Author Portal for your viewing pleasure.
Getting Started on a New Social Media Platform
by Jacky Bethea|November, 2023
There are plenty of reasons to consider making an account on a new social media platform. Maybe you’re not a social media user and would like to start, or you are at the beginning of your journey as an author and making your first audience-facing account. Maybe another platform you frequent has undergone some rapid changes and you would like to show up for your audience elsewhere. Perhaps you took our Playbook Quiz and would like to take a crack at a platform it recommended. Whether you’re trying a newer social media site or a more established one, starting out somewhere new to you can be quite the task. Here are a few tips to help you find your bearings.
Behind the Making of a Book Cover
by Penguin Random House U. S.|September, 2023
Ever wondered what goes into the making of a book cover? Earlier this year, we shared “Evolution of a Book Cover: The Prophets by Robert Jones, Jr.”, a video that shows Vi-An Nguyen, art director with Penguin Publishing Group, narrating the progression of her cover options for The Prophets by Robert Jones, Jr., and how she arrived at the final choice. In case you missed it, the video, created by Jonathan Masino, senior video producer on the Consumer Marketing Creative Media team, can be seen below:
Author University x PEN America Town Hall Video Now Available
by The Author Newsletter Team |September, 2023
This summer, the Author Development team launched a special series of three Author University seminars in partnership with PEN America to address book bans, online harassment, and allyship.
How to Reach More Readers on Goodreads
by Phil Stamper-Halpin|September, 2023
With more than 150 million members, Goodreads is the world’s largest community of readers. Read on for tips on how to reach more readers using your Goodreads Author account.
Introducing Our New Banned Books Resource Site
by Penguin Random House U. S.|August, 2023
We’re excited to announce the launch of the new Penguin Random House Banned Books Site to address the sharp rise in book bans and challenges across the country. The site is a centralized destination featuring customized resources for everyone who is interested in taking action against book bans, from librarians and teachers to authors, illustrators, booksellers, parents, and students. Whether you have ten minutes or ten hours to dedicate to this cause, we outline clear ways to make a difference in your community.
Moments: Publishing Trends and Key Occasions for Fall 2023
by Grant Griglak |August, 2023
At Penguin Random House, direct communication and relationships with readers are key to marketplace success, and strong consumer marketing and outreach begin with understanding our audience. Penguin Random House Consumer Insights recently released Moments Fall 2023, a report that predicts consumer sentiment and behaviors we can expect during the coming quarter.
Behind the Scenes: A Q&A with Christine Dillon and the Premium & Diversified Sales Team
by The Author Newsletter Team |August, 2023
We sat down with Christine Dillon and the rest of the Premium & Diversified Sales team, part of the Special Markets department at Penguin Random House, to give you a behind-the-scenes look at how they sell many of our authors’ books in unexpected venues.
Persona: A Refreshed Way to Reach Today’s Readers
by Grant Griglak |June, 2023
What is Persona?
Persona launched in 2017 as Penguin Random House’s first proprietary market segmentation project. It was our largest market research study of readers in the United States and a major milestone in our company’s journey toward being the most consumer-centric book publisher. The research was rolled out to the entire company, providing foundational insights on U.S. readers while also focusing on understanding and segmenting adult and teen readers, and gaining a better understanding of parents of younger readers.
Penguin Random House Launches Website and Zine Dedicated to LGBTQ+ Books
by Penguin Random House U. S.|June, 2023
The Consumer Marketing team, in partnership with the Penguin Random House LGBTQ+ Network, is excited to announce the launch of Pride in Your Words 2023!