News for Authors

Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.

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The last time we checked in on Meta’s newest platform, Threads, it was early in its development. Now that it’s past its first birthday and has more than 200 million active users, we’re going over some of the new (and upcoming) features built to help creators get the best experience out of the app.

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If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.

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The time surrounding your onsale date is usually the best window for promoting your book. But after the initial marketing and publicity push is over, how do you help your book keep its momentum? We sat down with Brad Meltzer, Angela Montoya, Hampton Sides, and a few experts from the Penguin Backlist team to talk about boosting your backlist.

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So, you’ve been alerted that your ebook is on sale at a certain vendor.  Ebook sales can be great opportunities to hype your book and encourage potential readers to check it out. Before you take to your socials, here are a few tips to make sure the promotion is a success!

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We on PRH’s Author Development Team love to provide authors with resources and guidance for every part of the publishing journey. From the monthly Author Newsletter, Author University, and the Author Playbook, here are some of our most popular marketing tips and other resources that you may want to check out!

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In June, Author University hosted Canva experts Zehra Kayi and Heather Brown for a presentation on how authors can leverage Canva for their social media needs. Zehra Kayi shares six tips for the best ways a beginner can get the most out Canva’s free offerings. 

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If you’ve started a newsletter, you may be wondering: How do I grow it from here? In this article, we offer several strategies for getting the word out organically and bringing in new subscribers without having to resort to paid advertising.

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At our last Author University virtual learning event, we had the pleasure of hosting Payton Mitchell, a freelance social media expert, to lend her advice on how to create great video content for social media. We heard from many of you that you were curious about working with a freelance expert, what that would entail, and how to find one. Here are some tips to help you decide if it would be the right move for you!

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Between Reels, TikTok, and YouTube Shorts, short-form video content is on a major hot streak. These platforms can offer the opportunity for instant virality, so creating content for them can be an attractive way to promote your book and connect with readers. If you have scrolled through these platforms, you may have encountered a video that had an interesting topic, but something about it wasn’t right. Maybe the audio sounded weird or you could barely make out words on the screen. Most viewers will scroll right past. It’s easy to overlook the technical aspects of making short-form videos, which can absolutely affect how your content performs in the algorithm. Here are some tips to help you compose your videos for ultimate success.

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