January, 2026
Rarely do we get to share algorithm tricks that take so little time and effort. Using Amazon’s Author Central may be the best and easiest tip we can offer—one that can directly support your books on their sales page.
ARTICLES TAGGED Marketing Tip
Metadata Tips: Help Your Author Website Beat the Algorithm
by Anne Bono and Jacky Bethea|December, 2025
Your author website can be a great hub for potential readers to learn more about you and where to find your work, as well as a great home for other resources you might want to provide to your audience. But discoverability can be a difficult problem. In an endless sea of websites, how do you make sure that yours surfaces in a search? Search engine optimization (SEO) can help you make sure your author website performs better for fickle algorithms.
Summer School: Get Refreshed on These Author Resources
by The Author Newsletter Team |July, 2025
Hope you’re all staying cool this summer! Catch up on recordings from the latest Author U session and some Author News articles on topics affecting authors right now.
A Short Guide to Going Live
by Jacky Bethea|July, 2025
Live video is becoming an increasingly popular feature of social media apps—and while it may not feel like an obvious medium for an author, there is a lot to be gained from getting into it. Its casual nature allows an intimate and natural way of communicating with an audience. If you think livestreaming might be something worth looking into, here are some tips to get you started!
Could Any of These Up-and-Coming Platforms Be Right for You?
by Jacky Bethea|May, 2025
The landscape for social media platforms has undergone a lot of changes in the last few years. In the rush, a few new platforms have risen to the surface. Check out this mini guide to some of these new platforms, and some best practices to help you find your footing if your curiosity is piqued!
How to Write a Successful Launch Day Email
by Phil Stamper-Halpin|April, 2025
The launch of your new book is not all about social media! In this article, we’ll highlight how you can engage your close connections—whether personal friends or newsletter subscribers—through email on launch day.
Diversifying Your Social Strategy with Minaa B.
by Minaa B.|February, 2025
Finding out where to show up online can be tricky. Minaa B. is a mental health educator, an entrepreneur, and the author of Owning Our Struggles, and she has maintained a presence online for over a decade. As she developed her audience across many diverse social platforms (including podcasts and newsletters), she’s become an expert at finding out how best to use her energy online and when to walk away from a platform that doesn’t match her style. Read on to learn more about her journey and her advice for any authors unsure where to find their niche online.
An Update on Meta’s Threads
by Jacky Bethea|January, 2025
The last time we checked in on Meta’s newest platform, Threads, it was early in its development. Now that it’s past its first birthday and has more than 200 million active users, we’re going over some of the new (and upcoming) features built to help creators get the best experience out of the app.
Taking Another Look at LinkedIn
by Jacky Bethea|December, 2024
If you are an author interested in connecting with potential readers and other authors on social media, there is a host of platforms you may consider. Instagram and TikTok are great places to start because of their large reader communities, but have you considered LinkedIn? Often remembered only as the platform for job connections, LinkedIn can be a great place to promote your author career as well, no matter what genre you write.
Keeping the Momentum of Your Backlist
by Jacky Bethea|November, 2024
The time surrounding your onsale date is usually the best window for promoting your book. But after the initial marketing and publicity push is over, how do you help your book keep its momentum? We sat down with Brad Meltzer, Angela Montoya, Hampton Sides, and a few experts from the Penguin Backlist team to talk about boosting your backlist.