As part of our recent Author University program “Everything You Need to Know about School and Library Marketing,” Alan Walker, VP of Higher Education Marketing for Penguin Random House, joined us to shed some light on this busy behind-the-scenes team.
In October, Penguin Random House joined forces with the Association of American Publishers (AAP) and more than 10,000 global creators and cultural institutions in signing a statement condemning the unauthorized use of creative and intellectual works by big tech companies for their generative AI models.
The PRH Consumer Marketing Team is thrilled to announce the continuation of our year-end campaign tradition with The Year in Books 2024: Gift & Gather!
Dear Authors,
We are delighted to announce the launch of our Hispanic and Latine Heritage Month campaign, “Book Your Vacaciones with Penguin Random House”!
This campaign is an integral part of our ongoing I Am La Cultura program, which aims to captivate readers by introducing them to their next favorite books penned by the many talented Hispanic and Latine authors who are making a significant impact on society and culture.
We on PRH’s Author Development Team love to provide authors with resources and guidance for every part of the publishing journey. From the monthly Author Newsletter, Author University, and the Author Playbook, here are some of our most popular marketing tips and other resources that you may want to check out!
June was Pride Month! Read on to find out how Penguin Random House celebrated Pride around the company, from in-person events to book lists highlighting queer voices.
The PRH Author Development team wants to hear from you! Please take this five-minute survey. Your feedback helps advise our future content and enhancements, from monthly News for Authors mailings to the variety of resources on the Penguin Random House Author Portal.
This May, the Consumer Marketing team is thrilled to continue our Representing Asian Stories campaign. We are observing Asian American and Native Hawaiian/Pacific Islander (AANHPI) Heritage Month by celebrating stories across the diaspora and will continue our efforts through June. Read more
Since first forming in May 2023, PRH’s Intellectual Freedom Taskforce has been engaged in a variety of legal actions and initiatives to defend freedom of speech and fight back against book bans across the country. Below, we’re sharing some exciting news on our lawsuit against the State of Iowa and Senate File 496, as well as spotlighting a partner organization for authors/illustrators who want to get more involved.
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This summer, consumers will be fed up and looking for ways to adapt to broken societal systems, seeking meaningful understanding of the world and themselves through antiheroes, and seeking a slowed-down season to indulge in big and little pleasures as a respite from stress, climate change, and election noise. . . . Read on to learn more about the insights informing these shifts, and how this impacts the book industry and authors.